Tourism Winnipeg

Economic Development Winnipeg | Tourism Winnipeg | YES! Winnipeg 13 Sports and Special Events Trends Winnipeg is currently ranked as the third-best Canadian sport city to host national events and seventh-best overall (including both national and international events) according to the Global Sports Impact Canada Index Report. The latest trends indicate that: » Fan safety remains top of mind » Innovative ticket packages are increasing spectator attendance » Advertiser spending is shifting to digital and social channels in order to reach millennials » Created events are becoming more common to increase visitation by destinations » Emerging sports such as Quidditch, ultimate, and pickleball all have national sanctioning bodies running championships across the country Source: Deloitte's 2018 Sports Industry Starting Lineup Report; and Sports Planning Guide Meetings and Conventions E-Newsletter Tourism Winnipeg will create a quarterly e-newsletter to showcase new developments, provide updates and feature industry stories to keep Winnipeg top-of-mind to its distribution list of more than 5,000 association executives and meeting planners. Website Tourism Winnipeg will continue to develop and market www.meetingswinnipeg.com for increased engagement and ease of use, offer feature listings for stakeholders, deliver attendance-building resources, drive traffic to industry partners, and more. Digital marketing such as Google Advertising, customized landing pages, 360-video site tours, and blog content will be instrumental in generating new traffic. SEO and Paid Search Tourism Winnipeg will offer Google Advertising co-op advertising that will send traffic directly to a partner's profile page from www.meetingswinnipeg.com on a pay-per-click basis. When users search Google for travel terms, such as Winnipeg meetings, conventions, or things to do, partner ads will appear through the Meetings Winnipeg website along the web page's side bar or be in the yellow-highlighted box. This provides a targeted approach and greater reach, generating more traffic and leads, while taking advantage of Tourism Winnipeg's Google ranking. Video Tourism Winnipeg will offer 360-video site tours of Winnipeg's unique off-site venues, hotels and meeting facilities. Video content will be distributed and marketed throughout Tourism Winnipeg's digital properties and utilized through Google Business. It will also be available as a tool for partners, to sell and promote their meeting space. Sports and Special Events Winnipeg is a city with a passion for sport and a rich tradition of hosting successful sporting events. Sport tourism is any activity in which people are attracted to a particular location as a sport event participant or an event spectator, or to attend sport attractions. There are an estimated 200,000 sporting events that occur annually in Canada. Sporting events create media attention, contribute to economic and sport development, increase sport participation, raise civic profile, engage the community, increase infrastructure investment, and foster civic pride. The sport tourism industry in Canada surpassed $6.5 billion in spending in 2015, according to custom data tabulations from the Travel Survey of Residents of Canada (TSRC) and the International Travel Survey (ITS). This represents a 13 per cent increase in visitor expenditures associated with sport tourism over the 2014 total of $5.8 billion. The largest source of sport tourists continues to be the domestic market, accounting for 72 per cent of all spending, followed by overseas markets (18 per cent) and U.S. visitors (nine per cent). The primary contributor to the growth in 2015 sport tourism revenues involved the U.S. market, which saw a year-over- year spending increase of 20 per cent. Sport tourism spending attributable to the domestic market increased by 12 per cent during the same period. Source: Canadian Sport Tourism Alliance Canada, which hosted 41 international events with total attendance of 31,585 in 2017, placed fifth in the 2017 Global Sports Nation Index announced by Sportcal (U.K.) as part of its Global Sports Impact Project. This compares to the U.S., which is in first place with 44 events and 40,555 participants. Canada's placement would not be possible without the alignment of the national and provincial sport organizations in collaboration with the federal, provincial and municipal governments. Target Markets Executive directors and general managers of provincial and national sport organizations, special event groups, local advocates and/or event rights holders Geographic Markets Primary Manitoba, Ottawa, Canada Secondary U.S. and International Tyler Walsh

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