Issue link: http://tourismwpg.uberflip.com/i/1019180
Economic Development Winnipeg | Tourism Winnipeg | YES! Winnipeg 17 Travel Media Trends » Micro-influencers are on the rise and are a cost-effective way for brands to work with multiple networks over specific niche channels such as culinary, adventure or romance » Unique, strange and quirky experiences are the most sought after with travel writers, often covering a different angle of the destination not heard before » Travel writers are often connecting with destinations before, during and after their trip on social media, and are looking for content to share on their networks » There is an increasing audience of video bloggers that offer destinations a new way of having their stories told through video Travel Media Media is an integral part of promoting a destination. It impacts the image of an area, plays a role in motivating travel, and influences the selection of a vacation destination. Earned media coverage is one of the most powerful tools of any integrated marketing communications or social marketing campaign. It often carries more weight and credibility in the minds of consumers because the information is delivered and received through credible third-party individuals or outlets such as blogs, newspapers, magazines, and television programs. Target Markets Traditional print, broadcast media, and online mediums Geographic Markets Primary Canada and U.S. Secondary International Tactics Tourism Winnipeg has developed an effective marketing and public relations platform to connect with travel media around the world to build awareness, improve perception, and engage potential visitors through media relations. Media Visits Tourism Winnipeg will continue to collaborate with Travel Manitoba and Destination Canada in hosting media. Writers from newspapers, magazines, trade journals, periodicals, broadcasts, blogs, and internet outlets come to Winnipeg on assignment or as freelancers to write memorable stories and feature articles. Media Relations Activities Tourism Winnipeg will generate unique story ideas to increase media coverage, cultivate key relationships with travel journalists and bloggers, and expand the media database to include media in niche market segments. Increased relationship marketing with bloggers as well as with electronic media, newspapers, magazines, and periodicals will keep Winnipeg top-of-mind. Trade Shows, Marketplaces and Client Events Tourism Winnipeg will attend travel media marketplaces to generate media coverage of Winnipeg for periodicals, newspapers, magazines, radio and television broadcasts, and social media outlets. Story pitches feature Winnipeg's key selling traits, upcoming events, and new tourism products and developments. 2019 Travel Media Initiatives (subject to change) June 19-22 Travel Media Association of Canada Marketplace, Sault Ste. Marie, ON August Go Media Canada Marketplace, Location TBA Travel Media Marketing Tourism Winnipeg will continue to update and refresh its Legends & Tales publication, a guide to Winnipeg's fascinating stories that compel and inspire media to write feature articles on Winnipeg to raise awareness and motivate travel to the city. Travel Media E-Newsletter Building on the positive response by media to the Legends & Tales e-newsletter, Tourism Winnipeg will continue to distribute a quarterly e-newsletter highlighting the best stories, upcoming events and milestones, new developments and enticing facts about Winnipeg to top travel editors, freelancers and bloggers from around the world. Travel Media Story Pushes Tourism Winnipeg will develop a content marketing strategy to create and amplify content to increase exposure and build awareness of Winnipeg. Articles will be shared from other media outlets and from Tourism Winnipeg's Only in the Peg and Peg City Grub blogs. Original story ideas will also be encouraged. Digital Media Assets Gallery Tourism Winnipeg's image and video gallery will be available to meeting planners, tour operators, and media looking to promote travel to Winnipeg. The images and videos contain vibrant, high-quality shots of the city covering an array of genres. Mike Peters