Issue link: http://tourismwpg.uberflip.com/i/1019180
22 2019 Destination Marketing Plan and Partnership Opportunities TripAdvisor Tourism Winnipeg will continue to build Winnipeg's profile on TripAdvisor and other online travel-related communities to engage users in an open forum, generating reviews and third-party endorsements of city tourism products and services. Tourism Winnipeg will also continue to monitor TripAdvisor forums, offering help as required. #OnlyInThePeg Tourism Winnipeg continues to promote #OnlyInThePeg through its various social media channels and content, which has garnered a large audience that uses and mentions the hashtag within its own content. Mentions and inclusion of the hashtag have reached over 2 million people worldwide. Social Media Influencers Tourism Winnipeg will continue to engage and host social media influencers with niche audiences. They will be asked to generate content with the hashtag #OnlyInThePeg to help promote Winnipeg through culinary, architecture, fashion, arts, culture, and family. Community Relations Tourism Winnipeg will enhance its community relations initiatives to improve cohesion of the tourism industry and the visitor experience. This will position the organization as the central force within one of the city's most important economic generators. Community Engagement Tourism Winnipeg will collaborate with stakeholders to promote a culture of participation and action regarding Winnipeg's tourism landscape, by continuing to host tourism-related workshops and industry forums for experiential product development. Stakeholders will be celebrated during the Winnipeg Tourism Awards of Distinction event, and by celebrating Winnipeg's tourism industry during National Tourism Week. Winnipeg Tourism Awards of Distinction Tourism Winnipeg will host the eighth annual Winnipeg Tourism Awards of Distinction gala during Tourism Week to recognize success, leadership and innovation within the local tourism industry and to acknowledge those people, places, organizations and events that have gone above and beyond in offering a superior tourism experience to travellers. Be an Ambassador! Redesigned in 2017, www.mywinnipeg.ca is the 'Coles Notes' version of what's happening in Winnipeg. It's a one-stop site that highlights Winnipeg in the news, major investments and great places to eat and play in the city. Mywinnipeg.ca provides tools for community members to become ambassadors and great hosts, while also providing fodder and bragging rights about all of the exciting things happening in Winnipeg. New additions to the website include an ambassador toolkit, and a Factoids video. Industry Ambassador Program Tourism Winnipeg will continue to work collaboratively with stakeholders to enhance the visitor experience by providing frontline staff presentations, tool kits, weekly "What's Happening" updates, and familiarization tours that provide firsthand experiences of local attractions. Tourism Winnipeg will continue to promote its Bring It Home program to attract sports, corporate business, and meetings to Winnipeg through professional and personal associations. Workforce Development Tourism Winnipeg will collaborate with the Manitoba Tourism Education Council to identify specific training and educational requirements, resulting in an enhanced curriculum. Tourism Winnipeg will also partner with post- secondary colleges and universities to support the development of a professional tourism workforce. Tourism Winnipeg also brought together the Manitoba Tourism Education Council and Rainbow Resource Centre to deliver an LGBT training program for frontline staff. Boards and Committees Tourism Winnipeg serves on the following boards and committees as part of its community engagement and tourism industry support: » Culture Days Board » Design Quarter Board » Destination International's Certified Destination Management Executive Board » Destination International's Destination Marketing Accreditation Program Board » Economic Development Council for Bilingual Municipalities of Manitoba Tourism Advisory Committee » Festival du Voyageur Board » Manitoba LGBT Chamber Board » RBC Convention Centre Board » Red River College's Hospitality and Culinary Arts Board » Société francophone du Manitoba Board Mike Peters