Tourism Winnipeg

Tourism Winnipeg Destination Marketing Plan 2019

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Economic Development Winnipeg | Tourism Winnipeg | YES! Winnipeg 7 On average 3.5 million domestic visits to Winnipeg CMA Visitors came to Winnipeg for: Other Reasons 484,000 14% Business 504,000 15% Pleasure 2,475,000 71% 82% 1% 9% 9% Visitors originated from: Visitor Profile On average, the Winnipeg CMA sees four million person-visits annually for either leisure or business purposes, to visit friends and relatives, or for other personal reasons. These person-visits, which include both overnight and day trips, generate close to $700 million in direct expenditures. The tourism sector in the Winnipeg CMA employs approximately 44,000 people, and tourism spending supports more than 3,300 business establishments. Research and Data Management Mike Peters Manitoba Québec / Atlantic Provinces Saskatchewan, Alberta, British Columbia Ontario Visitors by Place of Origin, 2016 Region Same Day Overnight Total Total % Manitoba 2,242,000 586,000 2,828,000 82% Western Canada* 28,000 276,000 304,000 9% Ontario 69,000 230,000 299,000 9% Québec / Atlantic Provinces** 0 33,000 33,000 1% Total 2,339,000 1,125,000 3,464,000 100% Total Spending by Place of Origin, 2016 Region Same Day Overnight Total Total % Manitoba $192,054,000 $130,259,000 $322,313,000 63% Western Canada* $6,343,000 $88,396,000 $94,739,000 19% Ontario $10,639,000 $71,585,000 $82,224,000 16% Québec / Atlantic Provinces** $0 $11,179,000 $11,179,000 2% Total $209,037,000 $301,418,000 $510,456,000 100% Source: Statistics Canada, Research Resolutions & Consulting Ltd. (Cities 2016) *Saskatchewan, Alberta, British Columbia **New Brunswick, Nova Scotia, PEI, and Newfoundland & Labrador

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