Tourism Winnipeg

25 2018 Annual Report Investor Breakfast The Winnipeg Advantage was the theme of our 2018 YES! Winnipeg Investor Breakfast. Attendance at the event was over 150, with 69% being YES! Winnipeg investors. YES! Winnipeg hosted a fireside chat with representatives from Ubisoft, Mjardin Group and TappCar, as well as Mayor Brian Bowman and Minister of Growth, Enterprise, and Trade Blaine Pederson. The companies spoke to the elements of the Winnipeg Advantage that made Winnipeg the right place to invest and grow, while the Minister and Mayor spoke to what these two levels of government are doing to create the right environment for business and investment to flourish. The Winnipeg Advantage Cities like Winnipeg offer a balance between a rich quality of life and strong community ties, alongside good jobs and economic opportunity in increasingly in-demand industries. Winnipeg's ability to promote that advantage is led by our team, as they work behind the scenes to foster and amplify business growth in the city and attract companies from all over the world. A new brand In 2018, YES! Winnipeg in partnership with 6P Marketing developed and launched its new brand – YES! Winnipeg, Growing your Business Here. This branding was developed in response to investor feedback that YES! Winnipeg needed to improve awareness of its mandate, for a variety of key stakeholders and clients. Deepening our investor knowledge To better engage our investors, we need to know them – personally. In 2018, EDW Vice-President of Sales and Business Development Ryan Kuffner sat down with the majority of the 100+ YES! Winnipeg investors. These meetings resulted in a better understanding of why our investors invest in YES! Winnipeg, their priority business opportunities and concerns in our city, and where they see value in YES! Winnipeg's future activities.

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