400+
news articles
120,500
fans
9 street parties
$2.2 million
earned media
233 million
audience reach
The Visit Saint Paul Twitter account (@SaintPaul) promoted
Winnipeg on April 25, as part of a bet with that city's
tourism agency based on the results of the 2018 Winnipeg
Jets-Minnesota Wild NHL playoff series. The tweets
were the culmination of a very successful social media
campaign for both organizations. Tourism Winnipeg was
trending Canada-wide following the promotion, with the
story being picked up by 9 media outlets and garnering
over $91,000 in earned media value.
232 mentions
227 likes
St. Paul Twitter
Takeover
Marketing Spotlight
During the 2018 NHL Playoffs, EDW hosted a series of events that made our city the talk
of the continent: the Winnipeg Whiteout Street Parties. Over nine separate celebrations,
these events provided a venue for Winnipeggers to celebrate their team and their city, while
confirming Winnipeg's energetic and cosmopolitan reputation to the rest of North America.
34
2018
Annual
Report
