36
2018
Annual
Report
Marketing & Branding
EDW's Marketing and Branding team helps to tell the Winnipeg story across multiple mediums. The team
creates collateral and distributes it in a way that gets the right message to the right audience at the right time.
With an expert team of graphic designers and marketers, as well as communications, social media and media
relations professionals, this team works with EDW staff to impactfully broadcast the Winnipeg story, influence
how this story should be told to increase its impact, and work to maximize its reach.
Highlights
2018 Results
3,595,084
website pageviews
166,045
Total social audience
(Facebook, Instagram, Twitter, YouTube)
884,610
Facebook post engagements
(likes, comments, shares)
6.2 million
Facebook post reach
13,405
hours of video content watched
52,040
total subscribers
(email & blog)
social media impact
of out-of-towners said they were more likely to visit
after following Tourism Winnipeg on social media
70%
