Tourism Winnipeg

Economic Development Winnipeg | Tourism Winnipeg 17 Travel media trends › According to Influencer Marketing Hub, micro-influencers (between 1,000-10,000 followers) are on the rise and are a cost-effective way for brands to work with multiple networks over specific niche channels such as culinary, adventure or family travel. › Influencers and digital content creators are looking for Facebook Live opportunities while visiting a destination and are using the increasingly popular Instagram/Facebook stories as part of their storytelling/ deliverables. › Travel writers mostly seek unique, strange and quirky experiences so their story can cover unheard angles about a destination. › Travel writers often cover a different angle of the destination unheard before and seek out unique, strange and quirky experiences. › There is an increasing audience of video content creators that offer destinations a new way of having their stories told, as videos have become easier and more cost-effective to produce. In 2020, 82 per cent of all internet traffic is expected to be video content. › Increasingly, the line between editorial and sponsored content is blurring in both traditional media outlets and with digital content creators/influencers, along with an increase in a "pay-to-play" only space. Travel media Media is an integral part of promoting a destination. It impacts the image of an area, plays a role in motivating travel and influences the selection of a vacation destination. Earned media coverage is one of the most powerful tools of any integrated marketing communications or social marketing campaign. It often carries more weight and credibility in the minds of consumers because the information is delivered and received through credible third-party individuals or outlets, including but not limited to social media influencers and producers, digital content creators, newspapers, magazines, television programs, blogs, websites, YouTube channels and more. Target markets Traditional print, broadcast media, online and social media platforms Geographic markets Primary Canada and U.S. Secondary International (in alignment with Travel Manitoba/Destination Canada's markets) Tactics Tourism Winnipeg has developed an effective marketing and public relations platform to connect with travel media around the world to build awareness, improve perceptions and engage potential visitors through media relations. Media visits Tourism Winnipeg will continue to collaborate with Travel Manitoba and Destination Canada in hosting media. Writers from newspapers, magazines, trade journals, periodicals, broadcasts, blogs and internet outlets, plus social media influencers come to Winnipeg on assignment or as freelancers to write memorable stories and feature articles, and/or share their experiences to their audiences via social media. Media relations activities Tourism Winnipeg will generate unique story ideas to increase media coverage, cultivate key relationships with travel journalists, influencers/digital content creators and expand the media database to include media in niche market segments. Increased relationship marketing with digital content creators and travel journalists producing for newspapers, magazines, websites, periodicals, social media and video will keep Winnipeg top of mind. Sales initiatives Tourism Winnipeg will attend travel media marketplaces to generate media coverage of Winnipeg for newspapers, magazines, radio and television broadcasts, websites and social media outlets. Story pitches feature Winnipeg's key and one-of-a-kind selling traits, upcoming events, unique storytellers and new tourism products and developments. 2020 travel media initiatives (subject to change) Jan. 22 – 23 International Media Marketplace, New York, NY August Go Media Canada Marketplace, Location TBA Elizabeth Tran

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