Issue link: http://tourismwpg.uberflip.com/i/1150172
16 2020 Destination Marketing Plan and Partnership Opportunities Sales initiatives Tourism Winnipeg will attend several travel trade initiatives and sales events to promote Winnipeg as a group and packaged tour destination. Tourism Winnipeg will take a strategic approach by increasing sales calls and activities in the student/youth markets in order to broaden its reach and increase its effectiveness for a higher return on investment. 2020 travel trade initiatives (subject to change) Jan. 23 – 26 Student and Youth Travel Association Summit, Puerto Rico Feb. 13 – 15 Minnesota Music Educators Midwinter Clinic, Minneapolis, MN Spring Winnipeg Tour Connection Sales Blitz, Toronto, ON May 5 – 8 Rendez-vous Canada, Quebec City, PQ May 14 – 17 Podium – Choral Canada, Montreal, PQ Summer Tour operator FAM tours, Winnipeg, MB Aug. 14 – 18 Student Youth Travel Association Conference, Winnipeg, MB Oct. Bienvenue, Trois-Rivieres, PQ Dec. 16 – 19 Midwest Music Clinic, Chicago, IL Bold: Winnipeg Tour Connection initiative Travel trade marketing Tourism Winnipeg will produce sell sheets featuring the latest developments and the various benefits of Winnipeg as a travel trade destination for the North American, international (English/ French) and student markets. Winnipeg Tour Connection partners will also be featured in The Messenger—a vibrant, quarterly newsletter sent to tour operators to keep Winnipeg top of mind. Student youth co-op advertising campaign In preparation for Winnipeg to host the 2020 Student Youth Travel Association Conference, Tourism Winnipeg will create a co-operative advertisement campaign targeting student/youth educators in key markets to elevate Winnipeg as a student group tour destination. Website Tourism Winnipeg will continue to enhance and market the website www.winnipeggroups.com as a premier resource for promoting Winnipeg in the travel trade market. New website content will continue to increase engagement and highlight Winnipeg Tour Connection partners. Photo and video asset creation Tourism Winnipeg will offer co-op funding for the creation of photo and video assets to strengthen content marketing and promote Winnipeg as a student/youth and groups destination. Mike Peters Travel trade trends According to the Canadian Travel Press, Destination Canada and Forbes: › Millennials are demanding more responsible tour options. i.e. local immersion and responsible tourism. › 58 per cent of 18 - 29 year olds would spend more on travel if they knew their money would go to local communities compared to 32 percent of those aged 51 plus. › Travellers are making the most of a layover, so they require shorter tour options and transportation options from the airport. › Culinary travel is defying restrictions – restaurants and culinary tourism products are catering to plant-based options. › More females are travelling on their own or in groups – there is a rise in women-only expeditions. › Indigenous tourism is growing substantially and community-based tourism projects are empowering Indigenous peoples and their local businesses. › The travel industry is still pushing for more bookings during shoulder seasons or for tier-two destinations in order to combat overtourism. › Arctic Tourism continues to grow, as tourists want to see these endangered landscapes before it is too late.