Issue link: http://tourismwpg.uberflip.com/i/1150172
18 2020 Destination Marketing Plan and Partnership Opportunities Travel media marketing Tourism Winnipeg will continue to update and refresh its Legends & Tales publication, a guide to Winnipeg's fascinating stories that compels and inspires media to write feature articles on Winnipeg to raise awareness and motivate travel to the city. Travel media e-newsletter Building on the positive response by media to the Legends & Tales story ideas booklet, Tourism Winnipeg will continue to distribute a quarterly e-newsletter highlighting the best stories, upcoming events and milestones, new developments and enticing facts about Winnipeg to top travel editors, freelancers and bloggers from around the world. Travel media story pitches As part of Tourism Winnipeg's content marketing strategy, we will continue to create and amplify content to increase exposure and build awareness of Winnipeg. Articles will be shared from other media outlets and from Tourism Winnipeg's Only in the Peg and Peg City Grub guides. Original story ideas will also be developed, and in some cases, written and posted on Tourism Winnipeg's guides. Tourism Winnipeg is also a subscriber and member of TravMedia (the LinkedIn of travel media) and will continue to upload new photos, videos and relevant story pitches. Digital media assets gallery Tourism Winnipeg's image and video gallery will be available to meeting planners, tour operators, and media looking to promote travel to Winnipeg. The images and videos contain vibrant, high-quality shots of the city covering an array of genres. Visitor experiences Effective visitor services are essential in providing favourable tourist experiences. Tourism Winnipeg will encourage future travellers to stay longer and have a more enriching experience by assisting them in customizing and planning their trips to Winnipeg. Tourism Winnipeg will also provide a variety of travel counselling tools for guest services staff resulting in positive word-of-mouth advertising and social media attention. Target audience Primary Leisure visitors, guest services staff of Winnipeg hotels and attractions Secondary Citywide convention delegates, event attendees and international student recruiters Tactics Tourism Winnipeg has developed strategic visitor experience programs in collaboration with stakeholders to increase visitor satisfaction. A focused servicing approach with compelling messaging, an elevated presence at citywide conventions and events, customized client servicing, development of visitor- friendly guides and tools, and proactive outreach to partners, assist in meeting Tourism Winnipeg's goals and objectives. Industry collaboration Tourism Winnipeg will collaborate with tourism stakeholders so they can better service their guests for higher customer satisfaction and repeat visits/stays. Tourism Winnipeg will also continue to develop tools for guest services. Visitor information presentations Tourism Winnipeg will deliver frontline training sessions on what to see and do in Winnipeg in order to increase hotel and attraction guest satisfaction. Visitor information presentations will be delivered on site and provide the most up-to-date information on attractions, events and activities so guest services can then speak with confidence on Winnipeg's tourism offerings. Tourism Winnipeg will also provide visitor information presentations and tool kits for international student recruiters, as well as for international student groups.