Issue link: http://tourismwpg.uberflip.com/i/1150172
Economic Development Winnipeg | Tourism Winnipeg 21 Leisure travel trends › Emerging tech – from voice-activated technologies to messaging apps, travellers are exploring emerging solutions for travel planning. › Going mobile: phones & travel planning – use of mobile devices in travel planning has stabilized after its early rapid growth. A similar portion of travellers (61 per cent) report using their mobile devices simply to find inspiration for their trips. › Let me Google that for you - when asked how they look for travel inspiration, search engines dominate. Seventy per cent of travellers said they would perform a search to find inspiration. Source: Destination Analysts Spring 2019 Report › Weekend trips & short getaways – over half of all travellers report that they plan to take more weekend and "mini-trips". › Food tourism – food tourism is moving into the mainstream as more destinations recognize the benefit of curating culinary experiences to attract these travellers. › Bleisure travel – over 60 per cent of business trips were extended to include leisure time. In fact, over 70 per cent of travellers who combine business and leisure travel have reported there are destinations they have visited or will visit in the future for business that they would like to extend for leisure travel. › Families want adventure – families as a whole are starting to forego traditional beach vacations and Disney trips in favour of adventurous, off-the- beaten-path experiences. › Instagram is taking centre stage – travellers are beginning to formulate entire trip plans based on photogenic spots captured on Instagram. Source: The Travel and Tourism Research Association The Loop/La Boucle brochure The Loop is a 9.5 kilometre, 3.5- hour, self-guided circuit that gives walkers an opportunity to explore Winnipeg's historic, cultural, architectural and modern-day gems in the downtown and St. Boniface neighbourhoods. Fascinating facts and trivia are revealed through 50 points of interest highlighted along the route. Winnipeg's Culinary Scene brochure Winnipeg's Culinary Scene brochure provides a sampling of the most sought-after culinary categories from Tourism Winnipeg's food guide, pegcitygrub.com. Winnipeg Tours brochure The Winnipeg Tours brochure features guided, self-guided and walking tours throughout the city. This brochure is distributed through Winnipeg's hotels and visitor centres. Factoids brochure The Factoids brochure – available in English and French – contains interesting trivia and fun facts about Winnipeg that will satisfy the curious traveller. It is one of Tourism Winnipeg's most popular print pieces and is updated annually. Winnipeg lure brochure The Winnipeg Lure brochure is a bilingual publication that provides an overview of the city and showcases Winnipeg's major attractions and attributes. Digital marketing Tourism Winnipeg will continue to increase its investment in digital marketing efforts, including continued enhancement of its social media and content marketing strategy. This marketing will increase website traffic, engage online users in new markets, further optimize search engine rankings and increase conversions, while it builds a loyal and growing fan base. E-newsletter Tourism Winnipeg will continue to distribute a monthly e-newsletter about what's happening in Winnipeg to more than 20,000 subscribers. Utilizing dynamic imagery, the newsletter will continue to feature current events and provide links to contesting, packages and deals, and partner spotlights. Website As a digital hub, www.tourismwinnipeg.com is Tourism Winnipeg's primary marketing tool and call to action for destination inspiration. Completely redesigned for 2019, the easy-to-navigate website features upcoming events, itinerary builder, video and blog content, top 10 lists and neighbourhood overviews. In addition, the website features dynamic content for the meetings, travel trade, sports and special events, travel media and industry audiences. The website also features custom landing pages that support seasonal leisure marketing campaigns and citywide conventions. Visitation to the website continues to handle large traffic volumes, with more than 800,000 visits and 2.6 million page views annually. The most popular pages include Upcoming Events, 101 Things to Do, Top 10 Winnipeg Must-Sees, Family Fun and Where to Eat. Tourism Winnipeg will offer key promotional website opportunities that will increase visibility and drive traffic to partners, such as website listings and display advertising. Thërmea Spa