Tourism Winnipeg

EDW YW Marketing Plan 2020

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Mission To promote and influence economic growth in Winnipeg. Purpose To operate the foremost economic development agency by successfully competing to win business investment and to attract tourism in and around Winnipeg. Vision To ensure Economic Development Winnipeg Inc. (EDW) is recognized as an expert on Winnipeg at a local, provincial, national and international level, and the EDW is respected as a driver of economic growth. Mandate EDW strives to lead, facilitate and promote Winnipeg's economic and tourism development efforts. EDW corporate strategy Facilitating the growth of Winnipeg's economy by leveraging our expertise on Winnipeg » Gather, curate, analyze and communicate data Gather, curate, analyze and communicate data to promote Winnipeg » Promote and broadcast the Winnipeg story Promote and broadcast the 'Winnipeg story' » Lead and influence Be a leader and influencer to promote Winnipeg nationally and on the world stage » Compete to win jobs, investment, talent and visitors Compete strategically and intelligently to win jobs and investment » Align with stakeholders Introduction Team Manitoba approach In 2019, the Manitoba government wanted to look at economic development through a larger lens. The province, City of Winnipeg, Economic Development Winnipeg, other regional economic development organizations and partners all signed on to a strategy meant to offer a more coordinated approach to investment. Resources will be leveraged and opportunities pursued based on this new approach. Photo courtesy Mike Peters

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