Tourism Winnipeg

20 2020 Business Development & Communications plan officers at GAC. It was indicated that there may be room for more partnership opportunities in the future after a series of visits to Winnipeg in 2018. Province of Manitoba (multiple departments including Economic Development & Training) Continue working to support key files related to client requirements and funding programs. City of Winnipeg Support on client files related to permitting, tax increment financing and other departmental requests. Government of Canada Seek funding for program support. Post-secondary institutions (University of Manitoba, University of Winnipeg, Red River College, Manitoba Institute of Trades and Technology) Pursue talent development and collaboration with industry to meet skilled workforce requirements. Destination Canada/Business Events Canada Attending international sector events where there is an in-demand market focus and co-promotion of Winnipeg within jointly identified key subsectors. Manitoba Film & Music (MFM) A Manitoba-based organization with strong connections to the industry, who are eager to build collaborative relationships. MFM manages the film and video production tax credit, along with some funding to OSM and Manitoba Music. Business development activities YW's business development activities include prospecting, in-person meetings, follow-up calls, relationship building, presentations, proposals and pitches, tracking, customized site inspections and servicing. Business retention and expansion Eight local companies have been identified for business retention and expansion (BRE) interviews and intelligence gathering, for actionable insights and services offered. For 2020, eight BRE interviews are slated to take place. Sector activities » Travel to conferences/meetings (chosen by subsector focus) where C-suite decision makers are in attendance. » Engage with investment officers/trade offices and consulates to determine what activities may be relevant in their jurisdiction that align with subsectors. » Meet with New Media Manitoba, Manitoba Film and Music, On Screen Manitoba and Film Training Manitoba on a regular basis to keep the sector aligned and collaborating. » Continue to support the buildout of new studio space in the city. » Seek specialized private education in post-production fields, as well as other support services for the film industry. » Contribute to raise awareness and promote the Manitoba Interactive Digital Media Tax Credit. » Work on awareness campaign aimed at crew attraction. Sales initiatives SIGGRAPH Washington .................................................... Jul. 2020 Supporting subscriptions/memberships New Media Manitoba membership Creative industries focused marketing activities In addition to the overall marketing activities, the following marketing assets will be created: » A production crew talent attraction advertising campaign will be developed to help fill the talent pipeline to attract and increase volume of future film projects » A custom video bid/pitch will be developed to provide a more relevant approach to target audiences and increase engagement The war against consultancies will escalate The creative industry has had a hard time attracting and retaining talent over the last three decades. The industry was already marred by high attrition rates due to easy transfer of skills from one agency to another. The tech boom of the last 20 years has only added to this talent flight. Consultancies have shaken up the creative industry completely in the last five years. The creative arms of Deloitte, Accenture and IBM are already among the top 10 agencies by revenue. Thanks to their massive non-agency operations (Deloitte Digital contributed just $2.6 billion to Deloitte's $36.8 billion revenue in 2016), they have the deep pockets that can further chip away at agencies' domination. Embrace diversity Clients are demanding diversity from their agencies, not for the headlines, but because it seems to boost performance. Consider that when Hewlett Packard pushed its agencies to hire more women, it saw a 33 per cent boost in revenue per impression. As word gets around, expect more clients to follow suit. Remote work will become more common Outside of personnel, the biggest expense for every agency is often the same: office rent. All the tools you need to make remote work successful – email, chat, project planning software – cost barely a few dollars a month for each employee and you can hire workers from anywhere in the world. On top of increased flexibility for the employer, highly skilled workers will be drawn to the freedom remote careers can offer for work-life balance. Source: FinSMEs Creative industries sector trends Photo courtesy Tyler Walsh PRIMARY SECTORS 20 2020 Business Development & Communications plan

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