Issue link: http://tourismwpg.uberflip.com/i/1221195
Economic Development Winnipeg | YES! Winnipeg 23 Economic Development Winnipeg (EDW) will develop and produce impactful marketing materials to position Winnipeg as a key player in each secondary sector. A mix of print, digital and video content will provide multiple touch points and build awareness of the Winnipeg advantage. The following activities will be carried out within each primary sector: Sector and subsector sellsheets EDW will continue to create compelling sector and subsector sellsheets to highlight and promote the top key advantages for Winnipeg and support the business development team in their efforts. These pieces rely highly on colourful infographics and impactful data. Sector videos A comprehensive sector video series will continue to be updated and produced for inclusion on the website, social media and at trade shows. In addition, key videos will showcase and highlight the remarkable stories and companies within each sector and be pushed out through digital channels and targeted paid marketing efforts to support the business development team. Website EDW will redevelop and market edwinnipeg.com to better showcase our competitive advantages, the achievements of local companies and important resources in each sector. New features will include related articles, better data visualization and more imagery. Master pitch deck Working with the latest available data, EDW will continue to develop and enhance a compelling and customizable pitch deck to aid the business development team in putting together bids and presentations. 2020 secondary sector strategies YES! Winnipeg (YW) identified the following sectors as secondary sectors for Winnipeg. Although not considered a primary target, business development and marketing activities will be provided to ensure adequate support for each sector. Marketing and communications activities Photo courtesy Mike Peters Economic Development Winnipeg | YES! Winnipeg 23