Issue link: http://tourismwpg.uberflip.com/i/1249269
Marketing results Talent attraction toolkit A talent toolkit was developed to aid corporate recruiters looking to attract senior professionals to the city. The customizable slide deck includes headlines, new developments, lifestyle and visitor information to help sell the city. Meetings & conventions co-op advertisement program A total of $110,000 was allocated for this campaign, targeted at meeting planners and association executives, positioning Winnipeg as a desirable meetings and conventions destination. Campaign participants included the RBC Convention Centre Winnipeg, Travel Manitoba, Tourism Winnipeg and the Canadian Museum for Human Rights. The campaign was extremely successful attracting 10.5 million impressions, over 205,000 engagements and 94,000 website visits. Leisure winter campaign The campaign promoted Winnipeg's winter season and resulted in almost 44,000 visits to the winter-themed microsite, over 1.5 million impressions and 250,00 video views. Spring break and summer leisure campaigns Tourism Winnipeg ran two leisure campaigns targeting vehicle traffic in the 800-kilometre market for spring break/spring and summer seasons. Both campaigns drew significant results with over 9.6 million impressions across all platforms, 88,745 direct clicks, 184,735 website visits, 101,529 video views, along with 12,200 airline tickets and 31,700 hotel room nights sold through Expedia. Holiday shop & stay leisure campaign The annual holiday shop & stay leisure advertising campaign ran from October to December and targeted holiday shoppers and visitors with family and friends in the destination. The campaign drew in eight million impressions, 55,805 direct clicks, 48,740 website visits, 193,231 video views, along with 2,900 airline tickets and 10,200 hotel room nights sold through Expedia. New leisure videos A brand-new comprehensive leisure video was created featuring local artist Zephyra Vun, who experiences Winnipeg in all four seasons. Several additional "too good not to" videos were created capturing seasonal experiences by families and millennials to aid in the leisure campaigns. Mike Peters 31 2019 Annual Report