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For more than 90 years, Winnipeg-based IG Wealth Management has been advising Canadians on their personal finances. The firm is part of IGM Financial Inc., one of Canada's leading diversified wealth and asset management companies with approximately $173 billion in assets under management and 7,000 employees across more than 120 locations. Like with most Canadian companies, COVID-19 had a significant impact on IG's strategic focus. "The focus for us was how can we help small businesses? There are almost 1.1 million small-medium businesses in Canada, which employ 70 per cent of all private sector workers. They are the heartbeat of our communities, so we put together our Answering the Call program," says Brent Allen, IG Wealth Management's Senior Vice President of Financial Services Distribution. Give where you live: IG Wealth Management steps up to help small business IG WEALTH MANAGEMENT Mike Peters "What we're seeing now is that businesses are looking to sustain themselves until the new year," Allen says. "We've seen them reinvent themselves and how they deliver services. We know the rules of business can change at any time and you need to be adaptable, flexible and creative." IG began offering free webinars with tax, financial planning and investing experts. They tackled a variety of topics including how to better understand and access government programs, and matched business owners with local advisors for a free consultation. 'Give where you live' continues to be a strong value driving IG and it is particularly true in the city where the company got its start. "We have a very strong local presence. We're very proud of our role in contributing to the growth of Winnipeg. We are one of the top five private sector employers in the city. It's a great place for us," says Allen. 10 TH E WINNIPEG INVE STOR

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