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In a pandemic, it's important for business to be able to shift quickly. Winnipeg-based Price Industries leveraged local talent and innovative products to keep its production line moving and help other companies. "When these situations occur, things change. It tests the mettle of a company. Can you adapt? Can you take on new challenges? I think as a company we are ready to take on those challenges as they come," says Marty Maykut, Senior Vice President of Price Industries. For more than 70 years, Price Industries has been a world- renowned air distribution manufacturer and leader in the critical environment sector. One of its key products — fan filter units — addresses the pressing, essential service needs of the pandemic. The system scrubs contaminants or viral particles out of the air and creates negative pressure isolation rooms to house COVID-19 patients — first in hospitals, then in temporary healthcare facilities. "We know room cleanliness and air cleanliness is top of mind as people are returning to work and returning to school. We are developing some specific solutions with filtration or UV lights that will clean the area and reduce the contaminant levels," explains David Surminski, General Manager for Price Industries' Critical Environments Business Unit. The company's ability to adapt and evolve is further bolstered by its homegrown workforce. "We have immense access to talent in the city within the universities and colleges," points out Maykut. "The largest advantage is our connection to the engineering faculty at the University of Manitoba where we can source world-class talent here in Winnipeg and it can drive our business." PRICE INDUSTRIES Winnipeg talent and ideas making a global impact 12 TH E WINNIPEG INVE STOR