Tourism Winnipeg

enhances marketing and sales efforts, and increases market penetration and visitations. To broaden strategic partnerships, Tourism Winnipeg will strengthen collaboration with stakeholders to improve industry communication and integration. Valuable alliances will be enhanced with key partners such as: Travel Manitoba, The Forks North Portage Partnership, Canadian Museum for Human Rights, Manitoba Liquor and Lotteries Corporation, Assiniboine Park Conservancy, Winnipeg Convention Centre, Sport Manitoba; Sport Secretariat, Special Event Office; True North Sports & Entertainment, Winnipeg Airports Authority, Tourisme Riel; post-secondary institutions, including the University of Manitoba, University of Winnipeg, Université de Saint-Boniface, Red River College, and other important stakeholders. These partnerships will result in a wider distribution of marketing messages, increased sales and enhanced visitor experiences. Tourism Winnipeg will also develop new partnerships with Winnipeg's business community, including the Winnipeg Chamber of Commerce, Manitoba Chambers of Commerce, Aboriginal Chamber of Commerce and Winnipeg's Business Improvement Zone (BIZ) districts. Discussions will be initiated with non-traditional partners that hold complementary visions, goals and interests for Winnipeg and Manitoba, such as Manitoba Hydro, Manitoba Telecom Services, airline companies, banks, credit card companies, etc. TOURISM BRANDING A brand is a promise that provides a benefit the customer values. Having a consistent, credible brand is invaluable as it differentiates an offering from its competition. Brands, like people, have personalities that evoke emotion. Visitors interpret brand personality from their interactions in a destination, such as the local experiences enjoyed and in the words and images seen prior to and during a visit. Tourism Winnipeg will create a brand strategy with marketspecific messaging that supports Winnipeg's unique experiences. The brand strategy will be customer focused in order to define the most potent positioning, benefits, messages, designs and product strengths that will resonate with key audiences. It will capture the strengths and personality of Winnipeg in ways that enable stakeholders to use consistent and compelling messages. Journey to Churchill Exhibit: Assiniboine Park Conservancy DESTINATION PRODUCT DEVELOPMENT Destination product development refers to the creation of attractions or services to be used or purchased by visitors. It is an integral element of destination management that encompasses the core destination mix of attractions, events, facilities, services and related visitor infrastructure. These product offerings appeal to and support a visitor's experience, which on an ongoing basis is assessed for quality to ensure the best tourism product offerings and practices are available. Tourism Winnipeg is in an optimal position to assess and address the needs of the industry; it is uniquely positioned to act as a facilitator and guide in local asset development through collaboration with 12 stakeholders. Future growth prospects and investment opportunities will also be addressed through OurWinnipeg, the City of Winnipeg's municipal development plan and vision for the next 25 years, providing directional strategies for the city. INNOVATION Innovation, the development of new products, services or improved production processes and business models advance the operations of organizations and communities for the social well-being and economic development of a destination. It provides a framework with sound business practices that contribute to a community's prosperity and competitiveness. A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE

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