Tourism Winnipeg

» Soft Adventure Adventure travellers expect to experience varying degrees of risk, excitement and tranquility and to be personally tested. Soft adventure activities commonly require a moderate level of physical involvement by participants and are less physically challenging. They can include hiking, cycling, camping, horseback riding, walking, wildlife spotting and canoeing. Girls weekend: Canadian Tourism Commission Snowshoeing: Stan Swanson to extend their stay and experience Winnipeg as a tourist destination. Marketing promotions will feature IKEA™, big box stores, malls, neighbourhood boutiques and shopping avenues. Tourism Winnipeg will develop a visiting friends and relatives platform to encourage locals to use their influence to invite family and friends to Winnipeg. Marketing activities will include interactive web programs, social media, 101 staycation ideas, etc. » Voluntourism Voluntourism (a blend of the words volunteer and tourism) refers to those visitors who organize volunteer excursions on their vacations that might involve alleviating the material poverty of some groups in society, the restoration of certain environments or research into certain aspects of society or environment. Voluntourism focuses on the altruistic and self-developmental experiences that participants gain during their time working on such projects. Tourism Winnipeg will promote Winnipeg as an urban destination for soft adventure activities. Tourism suppliers with a vested interest in soft adventure include urban canoe outfitters, Routes on the Red, FortWhyte Alive, Oak Hammock Marsh, The Forks, etc. » Spectator Sports | Entertainment | Gaming The importance of entertainment, music and gaming to the tourism industry has grown significantly as people's interest in recreational and leisure activities have increased. Winnipeg offers a rich and diverse array of entertainment experiences, including headliner entertainment, a vibrant indie music scene, world-class gaming, exciting spectator sporting events and cultural festivities. Tipi at The Forks: The Forks North Portage Partnership » Travel Learning Travel learning visitors like to explore and engage with cultures. They combine travel with study, work, volunteer placements and adventure. Travel learning visitors have a tendency to stay in a destination longer and spend more than the average tourist. They interact closely with the communities they visit and contribute to local businesses. Tourism Winnipeg will lead discussions with stakeholders to develop experiential products that will interest and entice this market to visit Winnipeg. 24 Tourism Winnipeg will develop a list of volunteer projects and programs that will appeal to the meetings and conventions, sports and special events, travel trade and leisure visitors' motivations, while enhancing the visitor experience through creating memories. Snow Sculpture: Dan Harper Tourism Winnipeg will partner with True North Sports & Entertainment, Manitoba Liquor and Lotteries Corporation and interested industry partners and venues. Through collaboration, Tourism Winnipeg will promote Winnipeg as a major centre of sports with the return of the Winnipeg Jets, as well as an entertainment and live indie music destination for visitors and residents alike. » Visiting Friends and Relatives Visiting friends and relatives is an important segment of leisure travellers to Winnipeg as it represents 42 per cent of trip purpose and 34 per cent of expenditures by trip purpose according to the 2010 CITIES Profile for Winnipeg. » Weather Seasonality Cities promote themselves as year-round destinations to make tourism more profitable for communities and industry partners. Spring is a season of growth and signals a fresh start; it offers a chance to engage in the outdoors and gives a renewed sense of well-being. Summer is the high season for vacationing and generally offers the widest choice of recreational and leisure activities. Autumn is a time of harvest and abundance, marking the transition from summer to winter with crisp morning air and a kaleidoscope of colour. Winter is a season full of charm and potential, as communities embrace the cold by actively engaging in diverse cultural and recreational activities indoors and out. Tourism Winnipeg will partner with stakeholders to develop seasonal marketing campaigns that focus on core signature experiences, and highlight recreational and cultural activities for individuals, couples, families and seniors. A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE

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