Tourism Winnipeg

M Market Development........................................................7, 20, 41 Market-Segmented Advertising..................................................31 Media Marketplaces..............................................................31, 43 Media Outreach..........................................................................31 Media Visits.................................................................................31 Meetings and Conventions.........................7, 8, 25, 26, 31, 33, 41 Men Visitor Profile.......................................................................18 Mission Statement.................................................................10, 11 Mobile Applications..............................................................14, 34 Mobile Visitor Information Centre.........................................29, 42 N National Hotel Brand Attraction........................................7, 14, 41 Niche Market Segments..............................................8, 22, 31, 43 O Old St. Boniface | Winnipeg's French Quarter Niche Market......23 Online Itineraries.........................................................................29 Online Marketing.........................................................................32 Online Reservation System .........................................................29 Online Uploads "Locals Know" Concept....................................33 Organizational Development............................................9, 38, 44 Origin of Visitors..........................................................................16 P PegCityGrub.com............................................8, 21, 33, 41, 42, 43 Permission-Based Email Marketing.............................................33 Physical Plant...............................................................................14 Positioning Statement.................................................................10 Professional Development..........................................9, 25, 39, 44 Public Relations.....................................................8, 11, 30, 31, 42 Psychological Positioning............................................................19 Publications.....................................................8, 31, 33, 34, 40, 43 R Rationale........................................................................................4 Research and Data Management......................................7, 15, 41 Religious or Faith-Based Niche Market.......................................23 Responsible Tourism | Ecological Altruism Niche Market............23 The Forks market: Canadian Tourism Commission 46 S Sales Activities Meetings and Conventions.................7, 25, 26, 41 Sales Activities Travel Trade....................................................7, 28 Sales Activities Sports and Special Events........................7, 27, 42 Sales and Servicing..............................................................6, 7, 41 Search Engine Optimization (SEO) and Search Engine Marketing (SEM).............................................32 Sector Analysis............................................................................16 Signature Experiences...........................................7, 21, 24, 31, 41 Shopping Niche Market..............................................................23 Social Media Marketing...............................................8, 30, 33, 43 Soft Adventure Niche Market......................................................24 Special Event Tourism Fund..............................................9, 37, 44 Spectator Sports | Entertainment | Gaming Niche Market............................................................24 Sport Manitoba | University Athletic Teams.................8, 12, 27, 42 Sports and Special Events.....7, 8, 9, 24, 25, 27, 31, 33, 37, 41, 42, 44 Stakeholder Forums..........................................................9, 35, 43 State of the Tourism Industry Presentation............................35, 40 Strategic Partnerships............................................................11, 12 Staycations | The Neighbourhood Project...................................32 Student | Youth Visitor Profile......................................................18 T Team Winnipeg............................................................5, 8, 26, 41 Tourism Advocacy.......................................................................11 Tourism Awards...........................................................9, 35, 36, 43 Tourism Branding........................................................................12 Travel Agents...................................................8, 18, 26, 28, 29, 42 Travel Learning Niche Market................................7, 23, 24, 28, 41 Travel Media......................................................................8, 31, 43 Travel Trade.........................................8, 24, 25, 28, 31, 33, 42, 43 Trip Purpose..........................................................................17, 24 V Visiting Friends and Relatives Niche Market...............................24 Visitor Servicing.................................................................8, 29, 42 Visitor Direct Expenditures by Category.....................................16 Visitor Direct Expenditures by Origin..........................................17 Visitor Engagement Today............................................................4 Visitor Information Toolkit...........................................................29 Visitor Profiles..............................................................................18 The Vision..........................................................................6, 39, 40 Voluntourism Niche Market.........................................................24 W Wayfinding....................................................................5, 7, 14, 41 Weather Seasonality Niche Market.............................................24 Website Development ................................................................32 Winnipeg | A City of Architecture..........................................21, 31 Winnipeg | A City of Cuisine.................................................21, 31 Winnipeg | A City of Culture.................................................21, 31 Winnipeg | A City of Heritage ..............................................21, 31 Winnipeg | A City of Human Rights Education .....................21, 31 Winnipeg | A City of Outdoor Exploring...............................21, 31 Winnipeg Tour Connection...........................................5, 8, 28, 42 Women Visitor Profile..................................................................18 Workforce Development...................................................9, 36, 43 A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE

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