Tourism Winnipeg

» Meetings and Conventions Winnipeg's central geographic location, competitive pricing, sound infrastructure and strong relationships with association executives and meeting planners contribute to Winnipeg's success in attracting meetings and conventions. In addition to the sales and marketing efforts to tap into the Ottawa and Toronto regions, Tourism Winnipeg, Team Winnipeg and interested stakeholders will leverage its assets such as the Canadian Museum for Human Rights, Winnipeg Convention Centre expansion, etc. in order to target aboriginal, architecture, city-wide conventions, religious, post-secondary education and human rights meetings and conventions in order to achieve greater results. Tourism Winnipeg will also engage Winnipeg's business leaders and managers, medical and academic research communities in order to attract meetings and conventions to Winnipeg. Local board appointees of regional and national associations and corporations will also be targeted. » Sports and Special Events Tourism Winnipeg will develop a sports and special events alliance with key stakeholders to position Winnipeg as a competitive destination and will identify further opportunities to host national and international events. Tourism Winnipeg will collaborate with Sport Manitoba and National Sport Organization executive directors, and will attend local sports events and annual general meetings in order to encourage organizations and university athletic departments to bring regional and national competitions to Winnipeg. » Travel Trade Tourism Winnipeg will collaborate with stakeholders to promote Winnipeg as a packaged tour destination to the travel trade by attending key trade shows and marketplaces. Tourism Winnipeg will continue to lead Winnipeg Tour Connection, a marketing consortium partnership in order to expand the number of group and packaged tours of Winnipeg, and to develop cooperative marketing promotions with tour operators, travel agents and affinity clubs, resulting in increased tourism to Winnipeg. Tourism Winnipeg will develop strategies to increase the length of stay of individuals and groups that use Winnipeg as a gateway to Churchill, for hunting and fishing outdoor adventures and as a VIA Rail stopover. Tourism Winnipeg will elevate group tour servicing by providing tour escort notes, sample itineraries, pre-tour Winnipeg marketing materials to increase number of bookings, and in some cases, cooperative partnerships to promote Winnipeg as a packaged tour destination. guides, events and maps; providing the most current tourism information for frontline staff; and managing a mobile information centre at special events. INTEGRATED MARKETING COMMUNICATIONS Tourism Winnipeg will identify competitive advantages and unique selling propositions, creating compelling visitor experience benefits for all target markets. The use of high impact product descriptions and promotional imagery to position experiences in the visitor's mind will be forefront in elevating tourism attraction to Winnipeg. » Public Relations Tourism Winnipeg will develop a public relations strategy to position the city of Winnipeg as a desirable, four-season destination, and to demonstrate the value of tourism as an economic driver. Tourism Winnipeg will also establish close relationships with stakeholders so that it can collect and release the most current information on what is going on in the city. » Travel Media Tourism Winnipeg will generate unique story ideas in order to increase media coverage, cultivate key relationships with travel journalists and bloggers, and expand the media database to include media in the niche market segments. Relationship marketing with electronic, newspaper, magazine and periodical publications will keep Winnipeg top-of-mind. Tourism Winnipeg collaborates with the Canadian Tourism Commission, Travel Manitoba and industry stakeholders to host media in order to showcase Winnipeg experiences. The objective is to generate media attention by providing suggested itineraries pertinent to their interests, accommodations, attraction admissions, letters of introduction, images and follow-up as required. » Advertising and Promotions Tourism Winnipeg will use traditional and social media marketing to generate interest for Winnipeg and to drive traffic to the website and ultimately to Winnipeg. Advertising messages for target markets will be created that best fit between consumers and their interests and contain strong call-to-action messaging. » Digital Marketing Tourism Winnipeg will continue to evolve its web strategy to capture best practices used by destination marketing organizations throughout the world. Tourism Winnipeg will also take action to improve search engine marketing, including search engine optimization, in order to increase its online profile. » Visitor Servicing Tourism Winnipeg will develop a visitor services platform to enhance visitor experiences by increasing distribution of visitor Tourism Winnipeg will continue to engage in Facebook, Twitter, Trip Advisor, FourSquare, YouTube and Flickr and will expand social media activities through Pinterest, Instagram, Google+ and Panorimo. Tourism Winnipeg will also strengthen its positioning in social media marketing by following industry stakeholders in order to promote their news and events, elevate PegCityGrub.com culinary blog and develop a persona for a Winnipeg tourism blog. 8 A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE

• Cover