Issue link: http://tourismwpg.uberflip.com/i/134953
experiences will be used to create more reasons to visit Winnipeg, to stay longer and to journey beyond the city. PHYSICAL PLANT The expansion of the following facilities and services will contribute to the growth of the tourism industry. » Direct Air Access Growth Air transportation provides crucial connections to global business markets and greater access for visitors. In 2011, Winnipeg was the eighth busiest airport in Canada ranked by passenger volume. It accounted for total passenger volumes of 3.4 million, with over 2.7 million domestic passengers, 455,000 trans-border passengers and approximately 160,000 international passengers. This represents approximately the same volume of passengers year-over-year. Trans-border and international passengers are at their highest levels in five years. International 160,330 Trans-border 455,068 2011 Domestic 2,773,839 » National Hotel Brand Attraction Hotels use national brands as an important means of attracting customers by connecting emotionally to guests and providing loyalty programs. National brand hotels contribute to a city's attractiveness as a travel destination. The Winnipeg Convention Centre expansion will enhance the city's attractiveness for national brand hotels. Tourism Winnipeg will support stakeholders to attract national hotel brands. New hotel brands will improve overall capacity and serve as a motivator to bring meeting and convention groups, corporate business and leisure travellers to the city. » Wayfinding Wayfinding is a process, through the use of maps and other graphics, by which people are directed to their desired destinations. A comprehensive wayfinding system incorporates different signs tailored to their respective travel modes that range from air, car and bus to cycling and walking. It includes welcome signage at city entry and exit points, airport routing, public transportation services, parking facilities, pedestrian and biking pathways that lead to centres of business and tourist attractions. Wayfinding increases sense of place by incorporating the city's identity on signs that reinforces a city's brand, encourages exploration of a city by providing ease of movement and increases awareness of centres of commercial business and visitor attractions. Tourism Winnipeg will collaborate with the City of Winnipeg's Planning, Property and Development Department to develop a potential wayfinding plan for Winnipeg. Travel Manitoba's Star Attraction signage program will also be taken into consideration when in discussions. Visitor experiences will be enhanced through: Directional signage International 152,282 Trans-border 475,239 2010 Domestic 2,742,239 Print and electronic visitor information such as maps, website, etc. Directional streetscaping/landscaping such as landmarks, buildings, parks, etc. Information technology for GPS systems, mobile applications, Wi-Fi hot spots, etc. Visitor services such as interactive information kiosks, 1-800 numbers, etc. Tourism Winnipeg will support the Winnipeg Airports Authority (WAA) to expand air routes by representing Winnipeg at specific trade initiatives. These additional routes will improve market access and provide greater convenience for travellers. Expanded air access provides cooperative marketing opportunities with air carriers, tour operators and travel agencies in order to increase corporate business and leisure visitations. 14 A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE