Plug-In Gallery: Canadian Tourism Commission
Table of Contents
4Background
4 Visitor Engagement Today
4Rationale
5Challenges
6The Vision
6 Destination Management
7
Executive Summary
10Introduction
10 Positioning Statement
10Mission Statement
11Goals and Objectives
11 Leadership and Foresight
11Tourism Advocacy
11Strategic Partnerships
11Tourism Branding
12 Destination Product Development
12Innovation
13Green Tourism | Sustainable Tourism
13Experiential Tourism
13 Clustering and Packaging
14 Physical Plant
15Research and Data Management
15 Destination Research
16Sector Analysis
18 Visitor Profiles
18 Customer Segmentation
20leisure Market Development
21Signature Experiences
22Niche Market Segments
A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE
25 Sales and Servicing
25Meetings and Conventions
27Sports and Special Events
28Travel Trade
29 Visitor Servicing
30Integrated Marketing Communications
30 Public Relations
31Travel Media
31 Advertising and Promotions
32 Digital Marketing
34 Collateral Development and Management
35Community Relations
35 Community Engagement
36 Workforce Development
37 Financial Resources
37Funding and Investment
37Financial Incentives
38Organizational Development
38 Destination Marketing Accreditation
Program Designation
38 Corporate Responsibility
39 Professional Development
39Conclusion
40summary of the results of the
2011-2015 master toursim plan
45Index
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