Tourism Winnipeg

executives and meeting planners contribute to Winnipeg's success in attracting meetings and conventions. Tourism Winnipeg and interested partners also target citywide meetings and conventions in order to achieve greater results. Cooperative marketing programs with industry will assist in elevating awareness of Winnipeg as a meeting and convention destination in order to increase visitation. » Sales Activities Tourism Winnipeg will continue to collaborate with industry partners to promote Winnipeg as a meeting and convention destination by attending key trade shows, marketplaces and sales events. Relationship marketing will also include: Internet marketing specific to the needs and interests of meeting and convention planners Hosting association executives and meeting planners on site visits to showcase Winnipeg's growing inventory of meeting and convention facilities Sales calls on national and provincial association executives, meeting planners and corporate travel agents Preparing request for proposals when Winnipeg is competing with other cities for the privilege to host a meeting or convention Excellence in convention servicing, including securing meeting space, hotel room blocks and rates, travel information, destination promotional materials to increase delegate attendance and tracking post-convention meeting planning satisfaction surveys » Team Winnipeg Team Winnipeg is a private/public sector partnership with more than 55 partners committed to promoting Winnipeg as a meeting and convention destination. It is a one-stop shop for the convenience of meeting and convention travel planners, and has a solid reputation for delivering quality meeting and convention initiatives. This partnership approach is one of Canada's most successful meeting and convention marketing consortiums that has resulted in approximately $74 million of economic impact for the meetings and conventions tourism sector. It has also been a model that other Canadian cities have followed. Gay, Bisexual, Transgender (LGBT); human rights, faith-based, sociology, etc. on a worldwide basis. Tourism Winnipeg will partner with the Canadian Museum for Human Rights to expand sales strategies targeting meetings and conventions in similar fields. » Local Influencer Program Tourism Winnipeg will develop a "Bring It Home" program to engage the community to support the local tourism economy by attracting meetings and conventions to Winnipeg. Winnipeg's business leaders and managers, and medical and academic research communities found in universities/colleges, manufacturing, aerospace, agri-business, energy/environment, financial services, life sciences and transportation sectors will be encouraged to bring primary, secondary and tertiary meetings and conventions to Winnipeg. This will be accomplished through sales activities recognizing the power these influencers hold in attracting market share to Winnipeg. Local board appointees of regional and national associations and corporations will also be targeted. » Corporate Travel Research suggests approximately 40 per cent of business travellers will return with their families/friends as leisure visitors to destinations they have enjoyed visiting on business. This segment of the market uses the services of a travel agency for convenience, purchasing power and expertise. Corporate travel agents can also influence a business traveller's choice of destination and supplier products through recommendations and suggestions. Tourism Winnipeg will collaborate with industry partners to develop a corporate travel sales platform to attract meeting, convention and business travel. Sales activities will include sales presentations to corporate travel agencies and corporate businesses headquartered in Winnipeg. These initiatives will contribute to raising awareness of Winnipeg as a business travel destination and ultimately increase visitation. Tourism Winnipeg will continue to lead the meeting and convention partnership initiatives, providing a unified approach in attracting meetings and conventions to increase visitation, optimize budgets and ensure the delivery of the best meeting and convention experience for delegates and planners. » Canadian Museum for Human Rights The Canadian Museum for Human Rights will be a catalyst to open new markets in attracting meeting and convention groups in related fields, such as architecture, education; Lesbian, 26 Winnipeg Convention Centre Expansion: Winnipeg Convention Centre A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE

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