Issue link: http://tourismwpg.uberflip.com/i/134953
Economic Development Winnipeg Inc. Staff: Cory Aronec Organizational development Tourism Winnipeg wants to achieve peak performance and improved efficiency as an organization to ensure it operates at an optimal level. Specifically, Tourism Winnipeg supports 12 elements within the organization to gain a competitive advantage. Tourism Winnipeg will implement these initiatives for the greater and immediate well-being of Tourism Winnipeg. Shared Mindset - create an identity among stakeholders that translates to a rewarding experience from the culture and behaviour of Tourism Winnipeg's employees. Talent - attract and retain competent and committed people with the right skills and abilities to deliver on strategy. Productivity Improvement - maximize use of Tourism Winnipeg's resources to achieve productivity improvement goals. Speed - move quickly into new markets, introduce new products and services, reduce cycle time on administrative systems, and process information efficiently and effectively. Innovation - create new ways of doing things; be first to market in the tourism industry and gain a reputation for tourism innovation. Learning - continuously evolve from successes and failures, benchmark best practices and provide learning opportunities to all employees. Accountability - be disciplined in delivering what is promised to employees, industry partners and stakeholders; define and meet measurable standards; provide clear and consistent feedback. Efficiency - improve efficiency and cost reduction through productivity and processes. Leadership - identify the attributes and results future leaders at all levels, creating a leadership brand within Tourism Winnipeg. DESTINATION MARKETING ACCREDITATION PROGRAM DESIGNATION Founded 90 years ago, Destination Marketing Association International (DMAI), the world's largest and most reliable resource for destination marketing organizations, is dedicated to improving the effectiveness of more than 2,800 professionals from nearly 650 destination marketing organizations in more than 30 countries. DMAI offers a Destination Marketing Accreditation Program (DMAP) designation for tourism organizations that adhere to a stringent and complex set of guidelines, established policies and best practices. The DMAP designation represents a global standard among accredited destination marketing organizations, and offers consistency, measurable performance systems, customer confidence and access to knowledge. Tourism Winnipeg achieved the DMAP designation in 2011, seventh in Canada and 125th worldwide by adhering to DMAP's performance standards. Collaboration - create synergy among the different parts of the business make the whole greater than the sum of the parts. Stakeholder Responsiveness - identify stakeholders, form partnerships and maintain long-term relationships that hold a high degree of satisfaction. CORPORATE RESPONSIBILITY Tourism Winnipeg is committed to integrating corporate social responsibility principals and practices into all aspects of the organization's activities. The organization seeks to improve its performance and contribute to a better world through environmental responsibility, best business practices, community support and adherence to the organization's corporate values. 38 A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE External Sensing - Continue to communicate with stakeholders to ensure they are represented accurately.