Tourism Winnipeg

» Travel Media Tourism Winnipeg will generate unique story ideas in order to increase media coverage, cultivate key relationships with travel journalists and bloggers, and expand the media database to include media in the niche market segments. Relationship marketing with electronic, newspaper, magazine and periodical publications will keep Winnipeg top-of-mind. In 2011, Tourism Winnipeg developed print and online advertising platforms for each market segment; re-designed the Winnipeg Map, Visitor's Guide and Events Guides; created a meeting and convention booklet; updated an English/French Winnipeg lure brochure; built co-op advertising programs for meetings and conventions; and designed new trade show displays and banners. Tourism Winnipeg collaborates with the Canadian Tourism Commission, Travel Manitoba and industry stakeholders to host media in order to showcase Winnipeg experiences. The objective is to generate media attention by providing suggested itineraries pertinent to their interests, accommodations, attraction admissions, letters of introduction, images and follow-up as required. In 2011, Tourism Winnipeg also re-designed the website for functionality and content, increased website traffic through search engine optimization and social media marketing, developed a leisure e-newsletter; provided an upload site on the website for visitors to add videos, stories and images; used contests to expand the online base of fans, followers and e-newsletter subscribers, and produced six YouTube videos on key Winnipeg attractions and events. In 2011, Tourism Winnipeg developed a travel media platform and tracking program to measure earned media coverage in print and broadcast mediums. Tourism Winnipeg co-hosted travel media in Winnipeg; serviced travel media requests for feature stories, articles and images; attended media marketplaces; and developed a Legends and Tales brochure to pitch story ideas. In 2012, Tourism Winnipeg continued to host travel media and co-hosted an arts and culture media tour with Travel Manitoba. Advertising and Promotions Tourism Winnipeg will use traditional and social media marketing to generate interest for Winnipeg and to drive traffic to the website and ultimately to Winnipeg. Advertising messages for target markets will be created that best fit between consumers and their interests and contain strong callto-action messaging. » Digital Marketing Tourism Winnipeg will continue to evolve its web strategy to capture best practices used by destination marketing organizations throughout the world. Tourism Winnipeg will also take action to improve search engine marketing, including search engine optimization, in order to increase its online profile. Tourism Winnipeg will continue to engage in Facebook, Twitter, Trip Advisor, FourSquare, YouTube and Flickr and will expand social media activities through Pinterest, Instagram, Google+ and Panorimo. Tourism Winnipeg will also strengthen its positioning in social media marketing by following industry stakeholders in order to promote their news and events, elevate PegCityGrub.com culinary blog and develop a persona for a Winnipeg tourism blog. » Collateral Development and Management Tourism Winnipeg will produce and distribute collateral that enhances the perception of Winnipeg and motivates travel to the city. A number of these pieces will be updated, digitized and re-posted on the website, while others will be redeveloped to align with marketing objectives. Tourism Winnipeg will also expand the image bank to include experiential-based photos and videos. A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE In 2012, Tourism Winnipeg continued to elevate the tourism publications and advertising platforms for each market segment, developed a culinary food blog, PegCityGrub.com and created sells sheets for the meetings and conventions and travel trade markets. COMMUNITY RELATIONS Tourism Winnipeg will enhance community relations initiatives to improve visitor experience and the cohesion of the tourism industry. This will position the organization as the central force in one of the city's most important economic generators. » Community Engagement Tourism Winnipeg will advance industry engagement through stakeholder forums, industry roundtable workshops, industry networking events, industry presentations and tourism awards. » Ambassador Program Tourism Winnipeg will work collaboratively with stakeholders to enhance the visitor experience, influence friends and relatives to visit Winnipeg, and attract corporate business and meetings to Winnipeg through professional and personal associations. » Workforce Development Tourism Winnipeg will collaborate with Manitoba Tourism Education Council in order to identify specific training and educational requirements that will result in an enhanced curriculum. Tourism Winnipeg will also collaborate with post-secondary colleges and universities in support of the development of a professional tourism workforce. In 2011, Tourism Winnipeg held tourism stakeholder forums to discuss current issues and future trends including Winnipeg's travel trade opportunities and experiential tourism products. Tourism Winnipeg also hosted a holiday event to celebrate Winnipeg's tourism industry and developed an annual tourism industry presentation with updates on marketing opportunities and tourism trends. In 2012, Tourism Winnipeg co-hosted a social media workshop for stakeholders, developed a Winnipeg Tourism Awards program for the industry, provided a presentation on Tourism Winnipeg's 43

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