Tourism Winnipeg

» Collateral Development and Management Tourism Winnipeg will produce and distribute collateral that enhances the perception of Winnipeg and motivates travel to the city. A number of these pieces will be updated, digitized and reposted on the website, while others will be redeveloped to align with marketing objectives. Tourism Winnipeg will also expand the image bank to include experiential-based photos and videos. COMMUNITY RELATIONS Tourism Winnipeg will enhance community relations initiatives to improve visitor experience and the cohesion of the tourism industry. This will position the organization as the central force in one of the city's most important economic generators. » Communicate Engagement Tourism Winnipeg will engage the community through stakeholder forums, industry roundtable workshops, industry networking events, industry presentations and tourism awards. » Ambassador Program Tourism Winnipeg will work collaboratively with stakeholders to enhance the visitor experience, influence friends and relatives to visit Winnipeg, and attract corporate business and meetings to Winnipeg through professional and personal associations. » Workforce Development Tourism Winnipeg will collaborate with Manitoba Tourism Education Council in order to identify specific training and educational requirements that will result in an enhanced curriculum. Tourism Winnipeg will also collaborate with postsecondary colleges and universities in support of the development of a professional tourism workforce. FINANCIAL RESOURCES Tourism Winnipeg will leverage all of its resources in every manner to increase efficiencies and effectiveness. » Funding and Investment Tourism Winnipeg, a division of Economic Development Winnipeg Inc., is core funded by the Province of Manitoba and the City of Winnipeg by way of an apportionment of the Accommodation Tax. ORGANIZATIONAL DEVELOPMENT Tourism Winnipeg desires to achieve peak performance and improve efficiency as an organization to ensure it operates at an optimal level. » Destination Marketing Accreditation Destination Marketing Association International (DMAI) offers a Destination Marketing Accreditation Program (DMAP) designation for tourism organizations that adhere to a stringent and complex set of guidelines, established policies and best practices. Tourism Winnipeg achieved the DMAP designation in 2011 by following the performance standards established by DMAI. Tourism Winnipeg is the seventh (7th) Canadian organization to receive accreditation and 125th overall. » Corporate Responsibility Tourism Winnipeg is committed to integrating corporate responsibility principals and practices into all aspects of the organization's activities. The organization seeks to improve its performance and contribute to a better world through environmental responsibility, best business practices, community support and adherence to the organization's corporate values. » Professional Development Tourism Winnipeg seeks to cultivate highly-skilled employees by providing a nurturing environment that supports professional development. CONCLUSION The Master Tourism Plan for Winnipeg is a living document intended to be a catalyst for growth. The strategies outlined in the Master Tourism Plan create opportunities to increase tourism initiatives and activities that will create economic growth. The overarching outcome gained from Winnipeg's Master Tourism Plan is an increase in tourism expenditures, creating a greater return on investment for stakeholders, including the City of Winnipeg and the Province of Manitoba. Tourism Winnipeg is committed to implementing and facilitating the Master Tourism Plan for Winnipeg, a long-term plan for the city designed to strengthen Winnipeg's tourism economy. » Financial Incentives The Special Event Tourism Fund (SETF) was established by the City of Winnipeg to provide financial assistance in attracting major national and international conventions, as well as sports and special events to Winnipeg. The fund improves Winnipeg's competitive position when bidding against other destinations. i Appendix A Tourism Winnipeg executed on a number of activities outlined in the 2011-2015 Master Tourism Plan for Winnipeg. Please refer to Appendix A for an updated list of results starting in 2011. The organization is on track to deliver additional programs that align within its budget. A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE 9

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