Concert at The Forks: Jerry Grajewski
introduction
POSITIONING STATEMENT
A positioning statement defines how a business or brand distinguishes itself, how customers benefit from its features and how these
benefits are communicated to the intended audience. The positioning statement expresses how a business wishes to be perceived.
Tourism Winnipeg promotes Winnipeg as a desirable site for meetings, conventions, business, sports, special
events, groups and leisure travellers in order to increase visitation and tourism expenditures. Promotional
efforts highlight a wide array of quality meeting venues, sport facilities and accommodations, all surrounded
by a wealth of unique, outstanding and easily accessible attractions and services that provide year-round
enriching experiences with exceptional value and broad-based appeal.
MISSION STATEMENT
Tourism Winnipeg uses its mission statement to create a shared vision of its organizational essence. The mission statement brings focus to the
organization, setting the stage for long-term development. It is an inspiring statement regarding the purpose of Tourism Winnipeg.
It is Tourism Winnipeg's mission to facilitate a healthy, prosperous, responsible and fully integrated tourism
industry that enhances the city of Winnipeg's economic growth through the acquisition of meetings,
conventions, sports and events, group travel and leisure tourism, while increasing visitation and delivering the
best possible visitor experience.
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A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE
