Tourism Winnipeg

EDW Annual Report 2020

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The 2021 issue of The Winnipeg Investor magazine was developed and launched at our 2020 Investor Breakfast event. The Building Back Stronger theme focused on Winnipeg companies that successfully adapted existing products or services or created new ones to secure a stronger future for their business. Social media success Content creation was big in 2020 at EDW. Across all sectors EDW published 194 articles through Only in the Peg, Peg City Grub and the EDW Newsroom. These stories received 859,684 pageviews, compared to 351,407 views in 2019; a 245 per cent increase. This increase in views can be attributed largely to the rise in engagement on TW's and EDW's social media channels. In 2020, our coverage of companies and sectors earned 1.86M engagements on social media across all platforms; that's 500,000 more engagements than in 2019. Media relations In 2020, 81 corporate media articles were generated with an earned media value of $2.3 million. Significant articles included: "Winnipeg business community pulls together during COVID-19" April 6, 2020-Global Winnipeg The conversation around the 'pandemic pivot' as it became known, began early on as our President & CEO, Dayna Spiring, was asked by Global Winnipeg about how EDW was shifting its focus to help businesses and how companies were adapting to meet our new reality. National Tourism Week, Summer Saved Winnipeg May 25, 2020, various outlets CTV Winnipeg, Global Winnipeg, CJOB radio and the Winnipeg Free Press covered National Tourism Week and our Summer Saved Winnipeg campaign. The coverage helped get the word out to people that local businesses, attractions and restaurants were opening again and people could visit and explore our city, safely. » "Be a tourist in your own backyard" May 25, 2020, CTV Winnipeg » "Homebound holiday" June 26, 2020, Winnipeg Free Press, Allan Small » "Ottawa bolsters MB businesses: $2.8M to be provided through 23 networks" November 13, 2020, Winnipeg Free Press The Winnipeg Free Press article featured our President & CEO, Dayna Spiring speaking about the much-needed boost in funding to help more businesses build up their e-commerce presence. She noted these services were as important as revenue and liquidity to ensure the success of a small business. The funding could also ensure businesses could invest in better online platforms to gather important data to make informed decisions about their recovery. "Where do we go from here?" December 1, 2020, Toronto Star This story in the Toronto Star was first carried in the Winnipeg Free Press and explored the opportunity to redevelop Hudson Bay's Downtown Winnipeg store. The discussion began with the store closing its doors, but led to a larger conversation about what all three levels of government, businesses and the Winnipeg community would like to see in the 650,000 sq. ft. space. Both CBC National and the New York Times covered this story, putting the potential of Winnipeg's downtown development on the national and global stage and increasing interest from outside developers. 31 2020 Annual Report

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