Marketing & Branding
highlights
EDW's Marketing and Branding team (M&B) leads all communications and branding around
the organization's strategic vision while telling the Winnipeg story to a global audience. The
team includes graphic designers, marketers, social media and media relations professionals
who craft collateral to highlight Winnipeg's advantages to business and visitors while
distributing them in a way that increases their impact, maximizes their reach and gets the
right message to the right audience at the right time.
2020 metrics
*Sold through leisure advertising campaigns
Hotel room nights*
10,300
Airline tickets*
1,824
Website pageviews
2.4 M
Total social audience
(Facebook, Instagram, Twitter, LinkedIn, Blog, YouTube)
219,931
Facebook post engagements
(Likes, comments, shares)
1.45 M
Facebook post reach
8.9 M
Hours of video content watched
37,584
Total subscribers (email)
28,005
28
2020
Annual
Report
