Issue link: http://tourismwpg.uberflip.com/i/1383107
Kristhine Guerrero COVID-19 response & recovery snapshot EDW's M&B team traditionally tells the Winnipeg story across multiple channels to a wider audience outside our province. As the pandemic began, our efforts turned back to our local market. We focused on keeping local businesses up to date with the latest COVID-19 information and resources, shared how local companies were adapting products and services to meet the moment and created new campaigns to encourage Winnipeggers to support local business. Every initiative we undertook was meant to inspire confidence and pride of place in our community. As we move forward, we hope to build on the relationships we have created with our local audience to encourage the growth of more Winnipeg ambassadors in the future. Marketing results COVID-19 support & resources Our M&B team developed and distributed weekly video/ blog messages from our President & CEO, Dayna Spiring. Our focus was to show how EDW was working with governments, partners and the private sector to make sure businesses were connected to support programs, resources and to offer advice to help position them for recovery post-pandemic. We released a community-focused video in French and English on the importance of supporting local businesses and promoting consumer confidence, along with a new maker's video series on IGTV (Instagram TV) featuring local artisans. Our M&B team updated tourismwinnipeg.com to help promote open businesses, including virtual event offerings for visitors and updated links to the latest COVID-19 travel information. Creating Winnipeg ambassadors We completely redesigned and relaunched mywinnipeg.ca – EDW's premier website to inspire Winnipeg ambassadors. The new website is more visually engaging, easy to navigate and includes a helpful ambassador toolkit full of great Winnipeg content and success stories. We increased our efforts to create new Winnipeg ambassadors by hosting our first-ever virtual familiarization tour of Winnipeg for travel media. The online tour sent gift boxes filled with local products to 15 national media writers. 29 2020 Annual Report