Travel media publicity
We developed an effective marketing public relations
platform to connect with travel media around the world
to build awareness, improve perception and engage
potential visitors through media relations. Touchpoints
included media visits and familiarization tours in
partnership with Travel Manitoba and Destination Canada,
a quarterly e-newsletter, story pitches, assistance with
editorial/image/b-roll requests, media releases and media
marketplaces.
Our travel media program pivoted in the pandemic to
safely host local influencers on staycations as part of our
leisure marketing campaigns. We also partnered with
Travel Manitoba in November and December in a social
media campaign featuring local influencers to promote
local shopping and restaurants.
In 2020, 193 travel media articles were generated with an
earned media value of $7,667,932 million.
"Why Design Lovers Should Visit Winnipeg"
Architectural Digest
Hosted travel writer Karen Gardiner highlights significant
Winnipeg architectural landmarks, including the Winnipeg
Art Gallery's Inuit Art Centre, Canadian Museum for Human
Rights, Esplanade Riel and more.
"21 Best Places to Go in 2021"
Conde Nast Traveler
Winnipeg makes the cut as one of the 21 best places to
go 2021. Travel writer Karen Gardiner writes about the
opening of Qaumajuq at the Winnipeg Art Gallery and the
rich culture of Indigenous Peoples in our city.
"Visit one of Canada's coolest cities"
EnRoute magazine (page 68)
Hosted travel editor Dominique Lamberton highlights some
of Winnipeg's coolest winter attractions, including The
Forks, FortWhyte Alive and the ice climbing tower in St.
Boniface.
"Canada's top 7 under-the-radar foodie destinations you
need to visit"
Forbes.com
Travel writer Sandra MacGregor taps Winnipeg as a
must-visit foodie destination, featuring restaurants such as
Clementine, Enoteca, Nonsuch Brewery, The Forks and more.
Kristhine Guerrero
32
2020
Annual
Report
