Leisure campaigns
Winter:
Our leisure winter campaign for 2019-20 included video, social
media, hypertargeting, display and search advertising to
position Winnipeg as an ideal winter getaway destination. The
campaign was successful in reaching millions of people and
garnering more than:
» 250,000 engagements
» 75,000 video views
» 62,000 visitors to the winter microsite
» 90,000 visitors reading winter-related blog posts
Spring/Summer:
As travel restrictions continued into the spring and summer
months, our Summer Saved Winnipeg campaign encouraged
Manitobans to explore Winnipeg and support local hotels,
restaurants and attractions. We used ads, media outreach
and summersavedwpg.com to offer itinerary ideas and
suggestions for outdoor, culinary and family excursions to
enjoy over the summer.
Fall:
Our Here for It campaign was in partnership with Travel
Manitoba and included a microsite, a campaign with
Expedia, social media influencers and ads. The campaign
used engaging content to encourage people to support local
businesses, restaurants and local makers. It had impressive
results on YouTube.
» 27,000+ views-takeout/curbside delivery video
» 42,000+ views–Fort Garry Hotel video
» 36,000+ views–Heebie Jeebies video
» 26,000+ views–Mottola Grocery
» 6,371 hours watched–Here For It video
campaign (Jul-Oct)
33
2020
Annual
Report
