19
Economic Development Winnipeg brand guide
Secondary identities
Winnipeg
M A N I T O B A , C A N A D A
An important part of marketing Winnipeg to leisure, convention, travel trade visitors and business
developers is making sure our audience knows where our city is located. The Winnipeg wordmark
appears on all TW marketing materials and is mainly used as a masthead. It can also appear on
various EDW and YW pieces.
Wordmark placement
The Winnipeg wordmark should always be positioned at the top of
the front cover on a brochure, sell sheet or magazine. It should never
appear without its specific parent logo, whether the logo is on the
cover or the back page.
Winnipeg
M A N I T O B A , C A N A D A
Winnipeg wordmark
Primary colour
Secondary colour
Winnipeg
M A N I T O B A , C A N A D A