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Economic Development Winnipeg brand guide
Secondary identities
Bring It Home
Bring It Home is an initiative running alongside all three sectors of the organization that works with local influencers and
business people to bring meetings and conventions to Winnipeg. The logo must always appear as part of a lockup with
the EDW and RBC Convention Centre Winnipeg logos.
Program/initiative logos
The following logos are for programs or initiatives of Economic Development Winnipeg. These logos
must always appear with their respective parent logo because the program does not exist outside
of the primary identities.
Winnipeg
C A L L I N G
Talent and workforce development initiatives
There are two graphics for the YW talent and workforce development initiatives. The Winnipeg Talent Hub is a stylized
wordmark that can be used on any talent marketing pieces. The Winnipeg Calling stylized wordmark is specifically used
for talent programs that attract international employees to Winnipeg. These graphics must always appear with the EDW
and YW logos.
Talent Hub
Real
Y E S ! W I N N I P E G C A M P A I G N 2 0 2 5
IMPACT
Real Impact campaign
The Real Impact YES! Winnipeg Campaign is a five-year program designed to increase the number of investors in YW.
The logomark can only be used on campaign-specific marketing materials and must always appear with the EDW and
YW logos.
