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Economic Development Winnipeg brand guide
Colour and typography
Our primary colours are the EDW blue, TW pink and YW green. They represent the different
branches of the main brand:
Primary colour palette
EDW blue conveys a sense of intelligence, trust and authority.
» The EDW blue may be used in all marketing materials as a visual tie to
the main brand.
» Tints of the hue may be used to create contrast with the secondary colour
palette
TW pink conveys a sense of fun, welcome and brightness.
» TW pink may only be used in Tourism-related marketing materials, unless
otherwise authorized by the Marketing team.
» Do not create tints of the hue.
YW green conveys a sense of innovation and growth.
» YW green may only be used in YES! Winnipeg-related marketing
materials, unless otherwise authorized by the marketing team.
» Do not create tints of the hue.
EDW blue
Tourism pink
YES! Green
100% black 85% black
10% black
white
Black is used as an anchoring colour alongside the
vibrancy of our main hues. Unprinted areas of a layout are
white space. This is an important part of our colour palette,
providing emphasis to primary and secondary colours. Use
white space in all marketing materials to maintain a clean
and clear approach.
Pantone 7692C
CMYK 90-58-8-22
RGB 18-87-140
Pantone 675C
CMYK 28-98-29-2
RGB 182-38-112
Pantone 7739
CMYK 81-4-98-0
RGB 18-171-77
