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Economic Development Winnipeg brand guide
Colour and typography
Meetings purple
CMYK: 76-100-24-18
RGB: 87-35-104
Purple
Meetings Purple may only be used alongside the TW pink
in meetings and conventions marketing. It may not be used
in any EDW or YW materials, unless there is a tie-in to the
meetings market.
Secondary colour palette
Green/yellow
» Teal and turquoise are used in EDW, TW and YW
marketing materials. They are used to build up the
vibrant energy of the brand colours.
» Citron green and goldenrod are used primarily in YW
marketing materials. The colours are used to provide a
warm contrast to the cooler tones.
Goldenrod
CMYK 7-0-100-13
RGB 215-207-6
Citron green
CMYK 40-0-100-0
RGB 166-206-57
Cobalt blue
CMYK 89-8-12-11
RGB 0-152-190
Dark blue
CMYK 100-21-0-80
RGB 0-48-79
Teal
CMYK 84-29-41-4
RGB 9-137-145
Turquoise
CMYK 66-0-32-0
RGB 64-191-186
Cobalt blue tint
Tint: 42
Dark blue tint
Tint: 26
Blue
» Cobalt blue and dark blue work may be used in all EDW,
TW and YW materials. The blues are used to convey a
modern and responsible tone to the EDW blue.
» Tints of cobalt and dark blue are allowed in EDW
materials to create contrast between the different shades
of blue.
Our secondary colour palette is designed to complement our primary brand colours.
