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Economic Development Winnipeg brand guide
Colour and typography
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Aleo bold italic
YES! Winnipeg script font
Aleo bold italic is the secondary font for Yes!
Winnipeg and a visual connector for the various
identities, programs and initiatives for YW. It can be
used in all YW marketing materials, as well as any
YW secondary identities. It must be used alongside
Neuzeit Grotesk. It may not be used as body copy.
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Bellota
Meetings & conventions script font
Bellota may only be used as a secondary font in
meetings and conventions marketing material. It
is used primarily to give a fun, energetic vibe that
appeals to their target demographic. The font can
be used for headlines and callouts. It may not be
used as body copy.
The Bellota typeface may only be used in meetings and conventions documents. It may not be used
in any other EDW communications and must always be paired with Neuzeit Grotesk.
Arial
System font
Arial is used for digital purposes, such as
enewsletter or evites. It may also be used in Word
or Powerpoint documents when Neuzeit Grotesk is
not an option. Arial may not be used in any official
marketing materials, unless otherwise authorized by
the Graphic Designer.
Secondary typefaces
