9
Economic Development Winnipeg brand guide
Primary identity
YW has a specific tagline "Grow Your Business Here" that runs alongside the logo.
The YW logo with tagline comes in three formats:
G R O W I N G Y O U R
YES! Winnipeg logo with tagline
Stylized wordmark
» The stylized wordmark was designed for use
as a stylized headline graphic in YW marketing
materials.
» The stylized wordmark does not take the place
of the logo/tagline lockup, and should always
appear with the parent logo.
» The wordmark colour options are: four colour
process, black, reverse and colour/reverse.
YES! Winnipeg logo with tagline
» The YW logo with tagline can be placed at the
front or top of any YW marketing materials, eg.
banners, videos, brochure covers.
» It must be used as a logo, not a graphic/headline.
EDW and YES! Winnipeg logo
with tagline
» The EDW and YW logo with tagline must appear
at the back of all YW marketing materials to signify
the relationship between the two identities.
» The tagline cannot be used with the EDW logo on
its own, or in conjuction with the TW logo.
» The EDW logo must always appear first in the
tagline lock up. Do not rearrange the order of the
logos and tagline.
