Issue link: http://tourismwpg.uberflip.com/i/1410971
Who we are 3 Primary identities 4-17 Primary logomarks ...............................................................5 Economic Development Winnipeg ....................................6 Tourism Winnipeg .................................................................7 YES! Winnipeg .......................................................................8 YES! Winnipeg logo tagline ...........................................9-10 Combination logos ............................................................. 11 Logo sizing ...........................................................................12 Logo clearance space ......................................................13 Logo positioning ............................................................14-15 Incorrect use of single logo .............................................16 Incorrect us of combination logos .................................. 17 Secondary identities 18-25 Winnipeg wordmark ..........................................................19 Winnipeg wordmark in mastheads ................................20 Publication mastheads .................................................21-22 Program/initiative logos ....................................................23 Blog wordmarks ..................................................................24 Special event wordmarks/icons ......................................25 Colour and typography 26-33 Primary colour palette .......................................................27 Secondary colour palette .................................................28 Gradients .............................................................................29 Colour ratios ........................................................................29 Colour chart .........................................................................30 Typography .....................................................................31-32 Secondary typefaces .........................................................33 Photography and icons 34-37 Photography ........................................................................35 Icons ......................................................................................36 Headshot and contact lines .............................................36 Graphic elements ...............................................................37 These guidelines describe the visual elements that represent Economic Development Winnipeg's corporate identity. This includes our name, logo and other elements such as colour, typography and icons. A consistent and controlled message of who we are is essential to presenting a strong, unified image of our organization. The Economic Development Winnipeg brand, including the logos, names, colors and identifying elements, are valuable company assets. We are responsible for protecting the company's interests by preventing unauthorized or incorrect use of our names and marks.