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Economic Development Winnipeg brand guide
Colour and typography
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Neuzeit Grotesk Regular
Primary typeface
Neuzeit Grotesk Bold
Neuzeit Grotesk Bold
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Neuzeit Grotesk Light
Typography is an important element of our brand and should be thoughtfully used when laying
out information. Our brand font is Neuzeit Grotesk. In order to build brand recognition for the
organization, this is the main typeface to be used on all marketing materials. Alternative typeface
options not listed in this guide may only be used with authorization from the Graphic Designer.
Small: 8 - 10 pts Medium: 12-20 pts Large: 24-36 pts
Type size
Typography
Leading
Leading must be 2pts above the font's height. If you are using a 10pt font the leading should be 12pt.
Leading can be decreased when used in headlines.
Tracking
The tracking for Neuzeit Gro can generally be set to 0. Adjust tracking and kerning where needed
based on application.
