5
Economic Development Winnipeg brand guide
Primary identity
Economic Development Winnipeg is the umbrella organization for Economic Development, Tourism
and YES! Winnipeg. Our identity is made up of three logos with two key elements: the 'W' icon and
the names of our three divisions in text.
Headline
The stylized W is our icon and the most recognizable part
of our brand. The angles of the icon are used as a brand
device in our marketing materials. The W should always be
used with the logotype, unless in social media formats as a
marker of the three sectors.
Primary logomarks
Headline
The stylized W is our icon and the most recognizable part
of our brand. The angles of the icon are used as a brand
device in our marketing materials. The W should always be
used with the logotype, unless in social media formats as a
marker of the three sectors.
