Tourism Winnipeg

4 4 Economic Development Winnipeg brand guide Writing style » EDW events, campaigns, strategies (EDW-style), major sports events and trophies. Use title case on major sports events and trophies Olympic Games, Winter Olympics, World Series, World Cup, Canadian Open, Canada Cup, Grey Cup, Stanley Cup playoffs, Super Bowl YW Virtual Investor Breakfast, Tourism Winnipeg Awards The Province of Manitoba's, Events Attraction Strategy, 30 Days of Gift Giving Exception: lower case "campaign" since strategies usually indicate one single overarching concept and campaigns involve multiple and different tactical approaches per campaign. Here For It campaign » EDW websites should be noted by a URL without "www" but if referencing in a sentence should be written in the following ways: Keeping consistent with what we have done in the past, we will continue to use: Only in the Peg The views on Only in the Peg have increased year over year. Check out Peg City Grub (link) for the latest and greatest in Winnipeg restaurants. Stories on EDW's website have garnered more views in 2020 than any other year. » Use sentence case in document titles; capitalize company names, cities, followed by lower case Don't: ESL Library Recruiting More Talent Do: ESL Library recruiting more talent to Winnipeg » Do not use quotations for titles, campaigns, committees or programs. Don't: "Build back better" campaign Do: Build Back Better campaign » Galleries-Use title case (EDW-style) The Manitoba Museum's, HBC Gallery Journey to Churchill Colons » Use to introduce a quotation, an example, a series, or even an explanation. A man needs three things to survive: air, water and food » Use to separate two independent clauses. They will not make it: the business programs need to be better. Use to show emphasis. That's because we have one goal: for you to consider your website a success. » Capitalize first word after a colon in title Winnipeg Calling: ESL Library recruiting more talent See: Semicolon for proper usage

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