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Economic Development Winnipeg brand guide
Writing style
En dash (–)
» Used to connect numbers or to connect elements of a compound adjective. En
dashes - are automatically created in Microsoft Word when you insert a hyphen
with a space before and after the symbol as you continue typing your sentence.
1880–1945
Princeton–New York trains.
Hyphens (EDW style note)
» A hyphen (-) is used between the parts of a compound word or name or between
the syllables of a word, especially when divided at the end of a line of text.
Mrs. Smith-Reynolds
back-to-back
» Use a hyphen when you are creating compound words and use an En dash when
breaking up thoughts in a sentence.
Dashes are multi-functional.
e-commerce
EDW style choice: work-integrated learning project.
Italics
Italicize the titles of blogs, books, journals, movies, television programs, podcasts,
exhibits, plays, musical pieces, songs, and works of art. Do not italicize the names of
the actors, musicians, artists, etc.
Wanda Koop's Seen Unseen
The podcast, Office Ladies or The Office Ladies podcast
Winnipeg Art Gallery's, In Place: Reflections of Manitoba
» Italicize titles of newspapers and magazines, but do not italicize broadcasting
companies' names.
The Winnipeg Free Press
CTV Winnipeg
» When attributing articles, use quotations around title of articles, followed by
italicized publication.
"Top 21 places to visit in 2021," Condé Nast, Dec. 3, 2020
Measurement
Treat the names of metric units as singular when the number preceding them is less
than one:
0.25 litre but 2.5 litres.
Abbreviate square footage= sq. ft.
