Issue link: http://tourismwpg.uberflip.com/i/1410971
49 Economic Development Winnipeg brand guide Writing style Pronouns » Gender-neutral pronouns are used when referring to people (them/they), not businesses. When necessary, third person plural pronouns are used to maintain gender neutrality. Xerox says its printers are the best in the world. (Also, see plural vs. singular) » You may want to ask your interview subjects what pronouns they prefer. » Use second person pronouns as much as possible (you/your) throughout all writing speaking to the reader. » Do not use first person pronouns unless they are part of a quote. Quotation marks » Punctuation marks always go inside the quotation marks "Matt is great." » If you use a quote within a quote, use single quotation marks "I remember him saying, 'I can't believe you're here!' and I was just so relieved," said Chester. Semicolon » The semicolon (;) is used to connect two independent clauses. It shows a closer relationship between the clauses than a period would show. John was hurt; he knew she only said it to upset him. » Used in a list with commas There are eight members on the team: two from China and Japan; three from France and Spain; two from Brazil and Chile; and one from India. » Don't capitalize first word after semicolon Spacing » Use only one space after a period at the end of a sentence. Singular versus plural » When referring to a company, restaurant, or hotel, treat them as a singular entity. Precision ADM went on ITS first mission in October 2019. Sports teams should be considered a singular entity, but it has become common practice to use plural form. "The Winnipeg Jets are playing…." Time » Use a.m. and p.m. in all cases. Not am, pm or AM, PM. » Use a space after the number. 6 p.m.