Tourism Winnipeg

Tourism Winnipeg Partnership Opportunities 2022

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10 2022 Partnership Opportunities Travel trade opportunities The travel trade industry has been drastically affected by COVID-19 and has significantly shifted its priority markets. Canadian tour operators, retail travel agencies and receptive operators are now focusing on domestic travel, as their clients are wanting to stay closer to home. This has opened the door for Winnipeg with increased opportunities to feature the city's major attractions and as a gateway to Churchill. Winnipeg Tour Connection partnership Tourism Winnipeg leads Winnipeg Tour Connection, a marketing consortium of 35 industry partners that represent destination marketing associations, hoteliers, attractions, transportation, events and receptive tour companies. It provides a single identity for Winnipeg in the marketplace for increased recognition of the city as an attractive group and travel trade destination. Tourism Winnipeg manages Winnipeg Tour Connection initiatives with goals to attract new group and packaged tours, optimize marketing budgets and ensure the ultimate delivery of experiences that are ideal for exploration, discovery and inspiration. As a Winnipeg Tour Connection stakeholder, your investment in co-operative sales and marketing initiatives will be leveraged to maximize opportunities for a greater return on investment: » Access qualified leads and annual client profiles for individual sales follow-up » Be referred to prospective and qualified clients at industry events, trade initiatives and familiarization tours » Be featured in sample tour itineraries » Receive assistance in developing experiential tour products » Gain exposure in The Messenger, a quarterly newsletter distributed to more than 500 travel trade contacts » Receive an enhanced listing in winnipeggroups.com Tourism Winnipeg, Travel Manitoba and the Canadian Museum for Human Rights are strategic partners representing approximately 60 per cent of the total Winnipeg Tour Connection investment. Industry partner fees make up 40 per cent of the total budget and are based as follows: Industry partners Cost Hotels More than 100 rooms ........................................... $1,250 Less than 100 rooms ............................................. $750 Others* ....................................................................... $500 Note: Given the current state of the pandemic and the inability to fully execute on the Winnipeg Tour Connection initiatives, we will be rolling over the 2021 partnerships at no added cost to you. Provided the 2020 fees were paid in full, you will automatically be renewed as a 2022 Winnipeg Tour Connection partner. Detailed initiatives soon to be released. Winnipeg Tour Connection partnership fees include exhibit and booth costs, client events and sponsorships etc. Individual travel expenses for airfare, hotel and conference registration are not included. *Includes attractions, receptive operators and festivals

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