Issue link: http://tourismwpg.uberflip.com/i/1471293
Kristhine Guerrero » A video and campaign targeted to heavy power- using international companies on the advantages of Manitoba's clean, green and affordable hydroelectricity. Media Relations In 2021, local media coverage focused on stories around COVID-19 related restrictions and its impact on the community and economy. There was particular interest in the downtown and business recovery, business supports, the release of EDW's "What is economic development?" Lego project and Winnipeg making TIME's Greatest Places list. » 273 corporate and travel media articles were generated with an earned media value of $14,755,971. Travel media publicity Despite the ongoing travel restrictions in 2021 we developed an effective marketing public relations platform to connect with travel media around the world to build awareness, improve perception and engage potential visitors through media relations. Touchpoints included virtual and in-person media visits and familiarization tours in partnership with Travel Manitoba and Destination Canada, a quarterly e-newsletter, story pitches, assistance with editorial/image/b-roll requests, media releases and media marketplaces. World's largest public collection of contemporary Inuit Art opens in Winnipeg, Canada by Sandra MacGregor Forbes, March 18, 2021 Canada, we missed you by Andrea Sachs Washington Post, October 22, 2021 2021 results Hotel room nights* 13,809 Airline tickets* 919 Website pageviews 2.6 M Total social audience (Facebook, Instagram, Twitter, LinkedIn, Blog, YouTube) 224,647 Facebook post engagements (Likes, comments, shares) 1.6 M Facebook post reach 7.3 M Hours of video content watched 53,000 Total email subscribers 38,117 *Sold through leisure advertising partnership with Expedia 25 2021 ANNUAL REPORT