Issue link: http://tourismwpg.uberflip.com/i/1499550
2022 Annual Report The Winnipeg place brand, launched in June 2022, was designed to be powerful, intriguing and broad. Above all, it was designed to be authentic—to reflect our city's people and its storied past, while inspiring us to imagine new pathways and envision future possibilities. "A place brand connects the elements in a city's DNA," said Dayna Spriring, EDW President & CEO. "We would like to see this brand be the platform for all Winnipeg voices to express our unique qualities, assets and character with confidence, and to build a sense of pride. It can help shape the story we tell the world about Winnipeg and define who we have yet to become." Economic Development Winnipeg's global talent, business and visitor attraction strategies are vital to the growth of our economy and the future of our city. "When EDW and our valued partners travel to other cities, provinces and countries, we need a strong visual presence and clear value proposition to educate and inform. The brand expression is powerful and memorable." And it's paying off. We're standing out from the crowd on tradeshow floors, at special events and announcements and in creative marketing applications. Last year, EDW unveiled a new booth and banners to display at events across Canada and abroad. We rolled out branded promotional materials and bold assets, including redesigned websites, street signs, stunning merchandise, fun videos and edgy campaigns. "We know that Winnipeg has so much to offer to businesses, residents and visitors, and that we can amplify our impact as a collective. The place brand supports this strategic approach, plus it looks sharp and generates original storytelling opportunities. We challenge all our stakeholders, business leaders and residents to think about the story they're telling the world about Winnipeg, and to be unapologetic ambassadors for our city." "The place brand is elevating Winnipeg's profile and enabling us to showcase our city to the world through strong creative elements, initiatives and campaigns. We are making impressions that last and connections that matter." mywinnipeg.ca Access information about our city's greatest assets and competitive advantages. Scan the QR code to view our ambassador website. 11