Tourism Winnipeg

Connections to our business community and strong collaborations with corporate partners had a significant positive impact on our organization's capacity in 2022. Corporate Partnerships is building a broad, sustainable base of private-sector financial support for YES! Winnipeg and Tourism Winnipeg. We are fostering and managing high-value, long-term corporate partner relationships that align with organizational priorities. In 2022, we developed benefits and managed activations to deliver value to our corporate partners. A united go-to-market strategy: Team Winnipeg In November, we launched a renewed Team Winnipeg partnership model, offering new opportunities for existing Team Winnipeg and Winnipeg Tour Connection partners, as well as new prospective partners, to engage and support Tourism Winnipeg's mandate. This new model invites partners to support Winnipeg's tourism priorities in the three key markets of business events, sports and special events and packaged travel, as well as new strategic priorities such as sustainable and winter tourism development. Together with our Team Winnipeg partners, we have a unified presence in market to secure new future business for the city while boosting community pride, activating ambassadors and adding to the general vibrancy of our city. Thank you to all our Team Winnipeg partners! YES! Winnipeg Investors: Facilitating economic growth through strategic partnerships 2022 marked the second year of our five-year Real Impact Campaign, launched in 2021. Through the support of our business community, YES! Winnipeg reached a new milestone: 101 corporate partners contributing $1,070,000 to YES! Winnipeg. This annual investment represents a greater rate of investment than any prior year since the 2010 inception of YES! Winnipeg. Investor engagement and stewardship were top priorities across the organization in 2022, and we were pleased to welcome back in-person events, which included: » YES! Winnipeg Investor Breakfast (May 2, The Fairmont Winnipeg) featured a review of our economic successes including 2021 campaign metrics. » Economic Outlook (May 12, TDS Law offices) featured Chris Ferris, EDW Senior Economist and President of Manitoba Association for Business Economics (MABE), for an insightful look at Winnipeg's and Canada's current challenges and opportunities. » Private Sector Partnerships with Naawi-Oodena (Nov. 15, Winnipeg Art Gallery) welcomed Treaty One Development Corporation's leadership team to share their plans for the development of Naawi-Oodena and the potential for private sector collaboration. » Winter Reception (Dec. 7, Manitoba Hydro Place) was an opportunity to celebrate our collective achievements in 2022. Diversity, Equity & Inclusion The Corporate Partnerships team leads on Diversity, Equity & Inclusion for EDW, with a focus on Indigenous Relations. In recognition of the Truth and Reconciliation Commission's Call to Action 92 and as a signatory to the City of Winnipeg's Indigenous Accord, EDW focused its 2022 efforts to build respectful and meaningful relationships with Indigenous communities as an important step in our journey towards economic reconciliation. Highlights include: » Collaborating with Indigenous artists and businesses including designers, musicians and influencers to support the launch of the Winnipeg place brand. » Opening a dialogue and forging a relationship with Treaty One Development Corporation (T1DC) to understand how we can support Indigenous economic development. Corporate Partnerships highlights 14

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