Marketing & Communications
highlights
Telling (and selling!) the Winnipeg story
EDW's Marketing & Communications team leads all marketing,
communications and branding initiatives in support of the
organization's vision.
We tell the Winnipeg story in compelling ways by developing
and distributing creative content that highlights Winnipeg's
advantages to business leaders and visitors. We market that
content to maximize impact by getting the right message to
the right audience at the right time.
Launching Winnipeg's new place brand
The entire team spent much of the first half of 2022 building
the assets and coordinating events around the launch of
Winnipeg's new place brand. We officially launched the
brand at then-Mayor Brian Bowman's State of the City
address on June 8, and hosted a media conference at RBC
Convention Centre Winnipeg and an industry celebration at
Winnipeg Art Gallery-Qaumajuq.
Highlights from the brand roll-out included:
» realwinnipeg.com landing page to celebrate the brand
expression and foster ambassadors.
» 'Building the brand' local marketing campaign targeted
to Winnipeggers.
» Collaborations on a line of locally produced branded
merchandise, sold online at winnipegshop.ca.
2022 Results
Hotel room nights*
9,100
Total social audience
(Facebook, Instagram, Twitter, LinkedIn, Blogs,
TikTok, YouTube)
221,305
Facebook post engagements
(Likes, comments, shares)
1,004,405
Facebook / Instagram post reach
(average reach per post)
15,187.66
Hours of YouTube video content
watched
9.5K
Leisure newsletter subscribers
19,141
Leisure newsletter average open rate
33%
*Sold through leisure advertising partnership with Expedia
Maddy Reico
22
